On July 10, Wrigley Bathroom's "Yujian Smart Life" and 2020 new product launch conference were held at the Louvre Museum in Foshan. In addition to the grand release of new products in Wrigley Bathroom's four complete space series, the three major strategic layouts of brand strategy, channel strategy, and product strategy were also officially announced on the spot. In recent years, Wrigley Sanitary Ware has developed from a single channel to a three-dimensional channel, integrating online and offline development, and its channel performance has become increasingly full.
The demand for micro-decoration of existing houses will detonate a new home decoration market
It is worth noting that Wrigley Sanitary Ware proposed micro-decoration and complete decoration for the first time. Micro-decoration, what is it? Micro-decoration refers to micro-decoration, which generally refers to the decoration needs of the market such as secondary renovation and partial renovation of old communities.
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, also pointed out in his speech: "The micro-decoration project is mainly aimed at the secondary decoration and transformation of old houses, the secondary upgrade of finely decorated houses, and the reinstallation of old customers, so as to continuously improve the living standards of ordinary people. The requirements for the living environment are getting higher and higher, and it is easy to make partial modifications due to dissatisfaction with the decoration style a few years ago. Wrigley Bathroom has made a project in response to such market demand. "It is reported that consumers placed orders for the Wrigley micro-decoration project. After completing the appointment within 48 hours, professional installation engineers will complete the delivery to your home simultaneously.
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group
The micro-device market has begun to take shape as early as around 2010. According to a sample survey conducted by a home decoration website in 2011, 78% of the respondents said that their houses had been renovated for more than 8 years, and 40% of the respondents intended to renovate this year. The proportions of renovated parts are: 20% for the kitchen, 13% for the living room, 10% for the bathroom and others, and 7% for the bedroom. By 2020, the demand brought by existing houses such as regular replacement of various types of home furnishings, old house renovation, renovation, partial decoration, home maintenance, etc. will become the engine of a new round of growth in the kitchen and bathroom industry. Yan Bangping, deputy general manager of Wrigley Home Furnishing Group, pointed out that there are a lot of opportunities in the renovation market when he attended the China Kitchen and Bathroom Industry Summit Forum hosted by Kitchen and Bathroom Information in 2017.
Collaborative integration strategy to seize the B-end market
Lu Jinhui said that the home decoration market has developed very fast in recent years. Among most consumers, those born in the 80s and 90s who live a relatively fast pace do not have much time to constantly visit the building materials market to look at products and materials. Home decoration The company brings together well-known brands in various categories to solve consumer needs in one stop. Wrigley Bathroom has joined hands with Life Home, Golden Mantis, Xingyi Decoration, Shengdu Decoration, Yezhifeng Decoration, and Longfa Decoration.Cooperation with other well-known home decoration companies provides consumers with more worry-free and high-quality services.
In the field of decoration, Wrigley Sanitary Ware's hard-core attack is on high-end public projects such as international airports and convention and exhibition centers. “In the future, I hope to see Wrigley’s products in all airports and landmark buildings across the country.” In addition, Wrigley Sanitary Ware has also reached cooperation with famous Chinese institutions of higher learning such as Tsinghua University and Wuhan University.
In the engineering field, Wrigley Sanitary Ware, which has been selected as the preferred supplier of the top 500 real estate companies for seven consecutive years, has also established in-depth cooperative relationships with top 100 real estate companies such as Country Garden, Evergrande, Sunac, China Shipping and China Resources. Currently, engineering channels account for about 30% of Wrigley Sanitary Ware's revenue. Committed to the corporate positioning of a global smart home player, Wrigley Bathroom has entered the international high-end brand camp and is winning greater market opportunities.
By the end of 2020, we will launch a thousand offline outlets with Suning
At the meeting, Lu Jinhui also mentioned the Wandian plan. As the leading brand in the industry, in order to satisfy consumers that they can find stores in different fields and corners, Wrigley Bathroom has set a goal in 2020: to open 10,000 outlets across the country.
Lu Jinhui said that in addition to cooperating with hypermarkets, county and township outlets are also vigorously developing. At the same time, Wrigley Sanitary Ware will also join forces across borders to accelerate the establishment of mature channels and reach sales contacts. It is expected to be launched by the end of 2020 and Suning has launched a thousand offline outlets.
Offline terminal channels have always been one of the most important channels, and "Internet + New Retail" will make channel terminal competition even more intense. It is important to seize the opportunity. As the brand with the most outlets and the strongest dealers in the industry, Wrigley Bathroom Plan will become an important measure for Wrigley Sanitary Ware to seize market share in the future.
Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group
As Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group, said in his speech, after 26 years of development, Wrigley Sanitary Ware has covered five major product lines: smart toilets, ceramic sanitary ware, faucet hardware, and bathtubs. By introducing modern production equipment, building an Industry 4.0 intelligent and digital production line, and joining forces with technology giant Huawei to lay out a smart IoT home ecology, Wrigley Bathroom will rely on technological smart innovation and lean production systems to seize development opportunities in the global home furnishing industry. Improving people's quality of bathroom life and innovating people's smart living space are core values, and we will build a world-class smart home enterprise in an all-round way.
(This article is provided by the enterprise)
