Text/Pan Chunhua
Baitu Ceramics was born in 1999 (a ceramic tile brand created by Zhuhai Xuri Group. The following article will choose to use it according to the needs of the content. Brand name or company name), it has been 20 years since its establishment, and it can be said that it has witnessed the ups and downs of Chinese architectural ceramics.
From 1999 to 2020, China's architectural ceramics industry has experienced a 20-year journey from glory to mediocrity; a journey from peak to trough; a journey from high growth to The journey towards micro-growth or even negative growth; it is a journey of the times that includes big changes, big trends of thought, and big ups and downs!
In this era, a large number of industry heroes were created, aircraft carriers with large-scale production capacity were born, and corporate dreams of big names were realized! This same era has also washed away and impacted countless brands and companies, abandoning them in the rolling torrent of history, crushing them ruthlessly, and falling into silence.
In such a changing era, Zhuhai Xuri Group started, developed and grew stronger, no matter how the times turned out. Changes, ups and downs, it all lives up to its name, "the sun rises in the east" and shines slowly!
With the passage of time, we have entered a new era of information and Internet. With the Internet of Everything, the building and ceramics terminal channel market has been hit hard. The launch of finely decorated houses, the release of dividends from the national reform and opening up, the macro-economy entering micro-growth, consumption iterations and consumption upgrades and a series of changes are coming one after another - the building and ceramics industry has been hit hard. Since the beginning of 2018, the entire architectural ceramics industry has shown an obvious downward trend. Anxiety, confusion, depression, reflection, trial and error, and suffering have become keywords commonly faced by practitioners in the construction and ceramics industry in 2018 and 2019.
However, as times move forward, history often does not have a chance to breathe.
At the beginning of 2020, the epidemic dealt a blow to the world. Many construction and ceramics companies are facing life and death issues. Whether to rise from the dead or be annihilated by history has become a life-and-death proposition that every ceramics enterprise needs to think about.
In June 2019, China Ceramics Network learned that when more than half of the construction ceramics companies in the industry were facing declining sales, White Rabbit Ceramics had always been booming in both production and sales, and even supply exceeded demand.
In January 2020, China Ceramics Network learned that more than 80% of companies in the industry stopped kilns early for holidays. In response to the market downturn, the White Rabbit Ceramics exhibition hall was always brightly lit, with a steady flow of customers. Orders still need to be rushed and shipped, and it is expected that there will always be someone on duty to coordinate production and delivery.
At the end of February 2020, China Ceramics Network learned that more than 60% of companies in the industry were unable to open for work normally. While White Rabbit Ceramics is strictly doing a good job in epidemic prevention work, it is already in a state of Relatively stable operating status, production and sales are still booming...
▲White Rabbit Ceramics won the 2020 China Top Ten Architectural Sanitary Ceramics Brand List Title of "Top Ten Ceramic Brands"
So, what kind of genes and management operations enable this company to always stand so "strongly" In the rolling tide of the times, the industry has been going downhill but always bucking the trend and heading towards glory?
To this end, China Ceramics Network organized an interview team to go deep into the Zhuhai Doumen District headquarters of White Rabbit Ceramics, one of the "top ten ceramic brands", and specially interviewed its chairman, Mr. Huang Yingming, General Manager Mr. Ning Hongjun, Executive Deputy General Manager Mr. Fan Huairui and its benchmark dealer Mr. Lin Xigui. Trying to understand the advantages that distinguish it from other companies through the vision and thinking of the media, aiming to provide a reference for other companies in the industry.
20 years as one day
Adhere to technology as the root, quality as the basis and talent as the basis
▲Huang Yingming, Chairman of Zhuhai Xuri Group
When discussing the secrets of the development and growth of White Rabbit Ceramics, Huang Yingming did not answer the question directly. He took a slow, deep breath and tried to analyze it from the source.
"In 1999, when I took over this factory by chance (White Rabbit Tile's first factory in Doumen, Zhuhai), the factory was in a state of loss. I thought: Since I took over, I must be responsible We must do a good job and cannot continue to lose money. So many people work here to support their families. I have been thinking about why we are losing money. I thought about it for a long time, and finally figured it out: the competitiveness of enterprises in the market mainly depends on it. Product quality. How to improve product quality? Technical talents are needed! Therefore, after analyzing it step by step, we believe that the core of solving the problem is product quality and technical talents! ”
Huang Yingming said that after some thinking at that time, he confirmed the core and direction of efforts. Since 1999, White Rabbit has always focused on building a talent team and controlling product quality. Work hard and it will last 20 years. Over the past 20 years, we have continued to build around this core with great care. It can be said that we have been cautious and never deviated from the beginning.
When it comes to core technology and talents, and when it comes to product quality, it is the pride of almost every White Rabbit Tile employee. "Technological research and development and innovation are the future of sustainable development of White Rabbit Ceramics. White Rabbit is committed to giving fresh vitality to buildings, constantly improving the taste and added value of buildings, and striving to create a new landscape of urban architectural art in the new century."
▲Photos of the development history of Zhuhai Xuri Group
Strong design and R&D capabilities are the core competitiveness of Zhuhai Xuri Group's leading industry. It is reported that Zhuhai Xuri Group takes "revitalizing the national ceramic industry" as its mission, and has established provincial-level science and technology research and development centers and supporting experimental workshops with Shaanxi University of Science and Technology, South China University of Technology, etc., cooperates in industry-university-research projects, and introduces advanced technology and management experience at home and abroad. Create a professional technical R&D team with more than 200 people with college degrees or above to develop high-end exterior wall tile products that are sought after by customers and the market. 4% of the company's annual sales is used as a research and development fund. Over the past 20 years, White Rabbit Ceramics has developed more than 28,000 product varieties and 48 series, obtained more than 300 research and development patents, and was recognized as "Guangdong Province High-tech" in 2017. Technology Enterprise”.
In addition, the dovetail groove technology of White Rabbit Ceramics has also attracted worldwide attention. Dovetail groove is a groove technology that realizes a groove that is wide on the inside and narrow on the outside at the bottom of the ceramic tile body. This technology solves the problem of interlocking exterior wall tiles. When exterior wall tiles are affixed to the outer wall of a building, their adhesive properties are crucial. The grooves that are narrow on the outside and wide on the inside allow the brick and the adhesive (cement or tile adhesive) to form a strong bite force, making it difficult to fall off.
"Based on the emphasis on talents and people, the company always attaches great importance to humanistic corporate culture and team building, and strives to create a common spiritual culture so that members can reach consensus and gather strength as much as possible." Huang Yingming said that the factory of White Rabbit Ceramics adheres to its humanistic corporate culture and attaches great importance to the creation of the environment and the creation of comfortable working and living spaces.
▲Baitu Tile Garden Factory< /p>
In this regard, the author and his colleagues have a particularly profound experience. White Rabbit Tile's factory in Doumen, Zhuhai, was once misunderstood as a park or resort. factoryLocated in the hot spring scenic area of Zhuhai, it has orchards, vegetable gardens, rockeries, waterfalls and pavilions. The overall construction layout is like a park, with winding paths, corridors and pavilions, scattered flowers and trees, and the fragrance of fruits and melons. But I feel the wind is gentle and the sun is beautiful, and I feel happy. If you hadn't seen the production line with your own eyes, it would be hard to believe that this is actually a ceramics factory.
Not only the construction of the factory dormitory park is like this, but also the walls next to the production lines and the factory shelves are not forgotten to have pots of green plants, for the hope that the workers You will feel better after watching it.
Stay true to your original intention
Take the initiative to assume social responsibilities and strive to be a pioneer in energy conservation and environmental protection
Regarding the construction of the famous park-style factory, Huang Yingming said: "On the one hand, the environment is better, employees feel more comfortable, work is easier to focus on, and quality is more guaranteed. On the other hand, as a company, Since we are located in the beautiful city of Zhuhai, where we were born and raised, and we are deeply grateful for this land, we cannot bring negative effects to the urban environment, right? Therefore, we can only add points to the beauty of the city. This is also A gratitude and reward.”
Huang Yingming, who was born and raised here; tempered in the army and grew up at the forefront of change, set the principle at the beginning of the company's development: to balance the interests of individuals, enterprises and society; to be worthy of this land , Blue Sky, worthy of the surrounding folks, worthy of the cadres and employees who have grown and developed with the company, worthy of the country and society of reform and opening up.
“Energy saving and environmental protection work is a grand undertaking that benefits the country and the people. White Rabbit Ceramics takes the initiative to assume social responsibilities and strives to be a pioneer enterprise in energy saving and environmental protection. Over the years, our company has increased capital investment and actively participated in the formulation of standards. Combining various technological innovations, we have achieved remarkable results in energy conservation, environmental protection, recycling, low-carbon and other aspects, and are at the forefront of the industry, leading the continuous development of the industry.”
▲White Rabbit Tile Factory
Zhuhai Xuri Group is also the standard setter of thin exterior wall tiles, and is an advocate and pioneer in promoting their use. White Rabbit Ceramics, the National Ceramics and Plumbing and Bathroom Products Quality Supervision and Inspection Center and the Guangdong Ceramics Association jointly compiled "Ceramic Thin Bricks for Exterior Walls" DB44/T843-2010 local standard, which will be implemented on April 1, 2011; and the "Thin Ceramic Tile" JC/T2195-2013 building materials industry standard was jointly compiled with Xianyang Ceramic Research and Design Institute, which will be implemented on September 1, 2013.
It is reported that Zhuhai Xuri Group has invested a huge amount in energy conservation and environmental protection almost every year since 2001, carrying out comprehensive technological and equipment transformation, always making the company a leader in energy conservation and environmental protection. Be at the forefront of the industry. From 2008 to 2017 alone, energy-saving projects declared by provinces and cities totaled nearly 70 awards. At the same time, Xuri Enterprise has fully implemented the coal-to-gas switch, an environmental policy widely rejected by many companies, in 2018.
In addition to actively striving to become an industry benchmark in energy conservation and environmental protection, Zhuhai Rising Sun Group's social responsibility is also fully reflected in its insistence on charity. The company insists on visiting more than 4,500 elderly people in 9 surrounding villages every year. It has donated to 8 hospitals and more than 10 universities, middle schools and primary schools. It has donated 50 million yuan to establish the "Zhuhai Charity Federation Rising Sun Charity Fund", with more than 30,000 beneficiaries. people, and the cumulative donation amount is close to 150 million yuan.
▲In February 2020, Zhuhai Xuri Group donated 2.01 million yuan to support the fight against COVID-19 epidemic
When it comes to Zhuhai Xuri Group’s persistence in charity and its feedback to society, Huang Yingming also responded with a particularly simple and sincere sentence: "A company can develop like this. In fact, it is inseparable from the favorable policies of the country’s reform and opening up. It is the times and good policies that have created our company and our group of entrepreneurs. Therefore, we are also grateful to the country and the government.”
Huang Yingming said sincerely, "In fact, when we build the ceramic industry, many bosses are farmers. We are all ordinary people who have encountered a good era and policy. The release of dividends from the national reform and opening up policy has nourished a large number of business owners to achieve today's development and industry. I am always very grateful for all this. So, while being grateful, we also want to repay the country and the society. When able to assume social responsibilityWhen you are young, you will naturally want to do something that gives back to the society and helps the society. ”
▲White Rabbit Tile Factory Production Line< /p>
There is an ancient Chinese saying: "If you receive a drop of kindness from someone, you should repay it with a spring." As an entrepreneur, he is rooted in the country, grows up in the country, and enjoys the benefits brought by the country's good policies. It is normal to develop for the benefit of others and to want to give something back to this country and society.
In this way, Huang Yingming led the company to move forward on the road of repaying the kindness of the country and society. For decades, he persisted in charity, environmental protection, and righteous conduct. This series of well-intentioned acts of giving back to the society, in turn, nourishes the company and the brand, making the brand more polished and radiant.
With a mission in mind
Determined to promote national brands and Chinese quality products to the world
Lin Xigui, a distributor of White Rabbit Ceramics, revealed in an interview with reporters: "We have cooperated with White Rabbit Ceramics for 17 years and have witnessed its development and growth over the past 17 years. As a dealer, Making money as the brand grows is the basis for following it. On this basis, we also see the huge spiritual power of White Rabbit Ceramics, which is the key to our trust.”
▲White Rabbit Tile Dealer Lin Xigui
Lin Xigui revealed that Mr. Huang Yingming, chairman of Zhuhai Rising Sun Group, has a prudent pursuit of product quality, even to the level of "obsession". “I remember that at that time, in order to avoid product quality problems, Huang Dong (Huang Yingming) would often go to the factory at two or three in the middle of the night to see bricks and inspect production.production line. I didn’t understand, was very curious, and asked him: You are such a big boss and you have enough money for food and clothing, but why do you stay up in the middle of the night and go to the factory to see the production line? To be so focused on production? Later, Director Huang accidentally revealed in a chat that it turns out that product quality problems tend to occur in the middle of the night. Therefore, in order to avoid the occurrence of this probability event, he actually maintained the habit of inspecting the production line in the middle of the night. This persistent and diligent habit of his affected a large number of employees and front-line workers. In the end, everyone also treated quality excellence the same way. , who is also 100% diligent and conscientious at work. ”
Lin Xigui told reporters that Mr. Huang Yingming’s ability to implement and execute, as well as his extremely responsible attitude towards product quality, have always attracted a large number of dealers and partners. Follow the key to white rabbit tiles.
"Director Huang has actually always had a mission-like ideal. He wants to promote Chinese quality to the world and bring Chinese national brands into the world market and stand firm!" Lin Xigui deeply agreed with Ning Hongjun and Fan Huairui's statement.
▲Zhuhai Xuri Group Honor Wall< /p>
Since I have a deep connection with White Rabbit Tile and I am also a good friend with Huang Yingming, I have a good understanding of his and White Rabbit Tile’s ambitions. Lin Xigui revealed that Huang Yingming once determined to use White Rabbit Ceramics as a carrier to promote Chinese national brand products to the world market, and through the quality of ceramic tiles, let the world re-recognize Made in China and recognize Chinese quality!
Zeng Guofan once said: "The first important thing in doing things is to be grand." Mr. Wang Yangming also said: "Without ambition, nothing can be accomplished in the world." This shows the importance of ambition. Mr. Huang Yingming, on the other hand, followed the words of the sages and set out his original intention early. He always adhered to his original intention along the way and finally made strides towards the big stage of the world.
It is natural for companies to make money and make profits. After all, there are so many employees who need to live on wages. "But is making money the only goal of a company? Obviously not. It's businessmen who just make money, not entrepreneurs. Entrepreneurs carry moreThings, entrepreneurs should have a sense of mission and responsibility! "Huang Yingming also put forward his own views on the mission and responsibilities of entrepreneurs in an interview with reporters. He believes that when an enterprise develops to a certain level, it is also important for entrepreneurs to undertake the national mission and promote national brands to the world. Feedback from the nation
▲Interior of White Rabbit Tile Factory< /p>
Skills are easy to learn, but Tao methods are difficult to imitate. However, it is inevitable that "skills cannot defeat Tao".
The rut of the times is rolling forward, the market is changing and treacherous, and the push of time and space is full of noise and glitz. The shopping mall is like a battlefield, with ups and downs, ups and downs, but how can you establish your mind while wandering in this huge world? Why carry things? Why last?
"The sky is moving vigorously, and a gentleman strives to constantly strive for self-improvement; the terrain is turbulent, and a gentleman carries his virtue with kindness." The vicissitudes of the sea, the way to change, is the greatest simplicity, simplicity, and purity.
No matter the world is ups and downs, and the situation is easy to change, White Rabbit Tile will always stick to its original intention and move forward steadily under the leadership of its soul figure Huang Yingming. In the past twenty years, it has been like the rising sun and has been constantly improving; in the next twenty years, I believe that under this "original intention" of "being grateful, people-oriented, inheriting the mission, and nurturing society", it will be able to be virtuous. Carrying things, carrying greater development space and creating a better future!
▲Photo
Industry Focus Dialogue:
China Ceramics Network:In recent years, the development of the ceramic industry has begun to decline. A series of channel changes have taken place in the terminal market, and many manufacturers are facing bankruptcy. What do you think of this? What advice would you give to your colleagues?
Huang Yingming, Chairman of Zhuhai Xuri Group:The ceramic industry has developed so far that it is facing The big picture on several levels. First of all, industrial development has its own laws, from emergence to growth to decline. Secondly, the development of China's building ceramics industry is inseparable from the development of the country's macroeconomics and the benefits of the country's reform and opening up policies. In recent years, with the reform The release of development policy dividends has been completed, the national economy has entered a period of slow growth, and the development of the ceramic industry has been declining under this overall situation; thirdly, with the emergence of complete decoration, fine decoration and centralized procurement, terminal channels have undergone fission, and they have become more strategic and centralized procurement. and engineering assembly; fourth, the overcapacity caused by no need for capacity expansion in the early stages of the industry will inevitably cause the industry to face reshuffle and contraction.
However, we must realize that there are only bankrupt companies, not bankrupt industries. It is inevitable that the industry will enter a reshuffle stage. Enterprises must consider how to continue to optimize themselves, improve quality, and use innovation and technology to provide better products and services to consumers. Meeting market demand is the key.
China Ceramics Network: Recently, Country Garden Venture Capital held shares in Mona Lisa and Huida Bathroom respectively. , and Oceano also developed rapidly after its listing. We have seen that whether ceramic companies take the initiative to approach the capital market, or the capital market takes the initiative to approach ceramic companies, it is becoming more and more common in our ceramic industry. What do you think of the phenomenon of ceramic companies going public?
Huang Yingming: Listed real estate companies increase their holdings in ceramic companies to facilitate their procurement and Cooperation is understandable. Every enterprise has its own path and direction for development. It is also good for enterprises in our ceramic industry to go public and follow their own development path. As for White Rabbit tiles, we also have ourFor your own development direction, it is most important to choose the positioning and direction that suits you.
China Ceramics Network:Many people in the industry said that the industry has been declining. However, White Rabbit has been bucking the trend and rising all the way. This has a lot to do with White Rabbit's product direction dominated by exterior wall tiles and its sales channels dominated by engineering channels. Its direction will be different from the vicious circle of competition between floor tiles and interior wall tiles - —Standing on the outside shows more calmness. What do you think about this?
▲Fan Huairui, Executive Vice President of Zhuhai Xuri Group
Fan Huairui, Executive Vice President of Zhuhai Xuri Group:“As far as the market is concerned, the current construction Enterprises in the ceramic industry, especially in the floor tile and interior wall tile industry, which use dealer sales and traditional retail channels, are indeed encountering difficulties due to changes in the market channel environment. However, White Rabbit Ceramics, which started out as an exterior wall tile company, is facing difficulties. In the past two decades, its engineering channels have been its main sales channels, and most of its partners are the top 50 domestic real estate developers and construction companies, as well as well-known architectural design institutes. Based on this, although in recent years, the sales of floor tiles and interior wall tiles have declined. The channels have moved towards centralized procurement and finely decorated houses, but for White Rabbit, the impact is not big. After all, our main channel is still engineering. We have completed the layout of these channels very early and have continued to work hard for 20 years. "Fan Huairui, executive deputy general manager of White Rabbit Ceramics, said frankly that the quality of White Rabbit Ceramics has been recognized by its partners for more than 20 years, and its engineering channels have unique channel advantages that other companies cannot match.
So, as everyone thinks, are exterior wall tiles easier to make than interior wall tiles and floor tiles? Is the development of White Rabbit Ceramic Tiles against the trend just because it missed the competition with interior wall tiles and floor tiles? This also needs to be viewed dialectically.
It is reported that well-known ceramic companies in the early days also made efforts in the field of exterior wall tiles for a period, but later based on various complex and changeable comprehensive factors, they finally switched toAnd to march into the field of antique tiles, we have entered the field of interior wall and floor tiles. When its corporate executives visited White Rabbit Ceramics, they also expressed their admiration for our continued deep roots in the field of exterior wall tiles.
▲Ning Hongjun, General Manager of Zhuhai Xuri Group
Ning Hongjun, general manager of Zhuhai Xuri Group: If we talk about staying away from the fierce competition among ceramic companies, Circle layer, my understanding is multi-layered meaning.
First, we are located in Zhuhai, which is geographically far away from Foshan where most ceramic companies are concentrated. And the pros and cons of this distance are just like people knowing whether drinking water is warm or cold. For example, over the years, recruiting talents has been more difficult than in Foshan. We originally collaborated with Shaanxi University of Science and Technology on many projects, including talent strategy projects, but found that more students preferred to go to Foshan after graduation rather than come to Zhuhai - they believed that Foshan was the ceramics circle with more companies. A more centralized and complete industrial chain will be more conducive to its future development.
Secondly, we make exterior wall tiles. From the perspective of companies making floor tiles and wall tiles, it seems that the competition is not in their circle and is not as fierce as theirs. But exterior wall tiles also have competition from exterior wall tiles, and there are also market problems faced by exterior wall tiles. And its product requirements are higher than those of floor tiles in many aspects. For example, since the exterior wall is to be installed, the requirements for its safety performance, physical properties, weather resistance, thermal insulation, etc. are higher.
Third, our channels seem unaffected, but in fact they are also affected by the national economic environment and real estate environment. For example, in recent years, the northern area has been affected by environmental protection and the need for thermal insulation and safety performance of exterior wall buildings. It has also been restricted by climatic conditions (the weather temperature range in the north is large). Policies tend to use paint instead of exterior walls for exterior walls in the north. brick. This part of the market has also shrunk. How can we still maintain stable sales growth despite the shrinking market? It is necessary to open up new channels. We have now opened up some retail channels including self-built houses in rural areas.
Fourth, because the construction of exterior wall bricks is related to the appearance of urban buildings, its impact on aestheticsunderstanding and interpretation are more important. In a community, the exterior wall tiles must have a unified tone and appearance, and this unified tone and appearance need to be perfectly presented and interpreted based on a full understanding of the aesthetic concepts of the community's architectural designers. This requires technical and even artistic skills and understanding.
So, it is not that the company has not encountered difficulties, but that our company has always maintained its core competitiveness and made arrangements in advance so that the company can face difficulties and solve them with the strength difficulties and achieve healthy development. As the saying goes, every company has a hard time learning. Every company will have its own problems. Whether it can solve the breakthrough is the key. Planning in advance is undoubtedly a kind of wisdom.
Postscript
Create the color of life with love
——Impression of Huang Yingming
▲Huang Yingming won the title of "The Most Beautiful Retired Soldier" in Zhuhai City in 2019< /span>
In your eyes, he is resolute, with a medium figure that carries the dreams of more than 5,000 employees and families; his dark skin reveals the arduous journey of a company for eighteen years; with love Touch every detail from clay to porcelain pieces to depict the unique life color of ceramic works. The impression he gives people is: keen, concise, pure, focused and striving for excellence.
He was born during the Great Leap Forward period of the People's Commune. His loving mother's strict tutoring cultivated his simple and kind character through diligence, simplicity and gratitude. Love is his life source.
At the age of eighteen, he was full of passion and enlisted in the army, eager to spend his youth and passion and make achievements in his military career. Military life infused his young life with loyalty and bravery.
Pursuing excellence and striving for the top, in 1987, he resolutely gave up his superior and stable job and chose to "go overseas" to do business. Starting from scratch, from automobile transportation to operating building materials, his unique wisdom allowed him to discern and harvest new business opportunities arising from reform and opening up.
In 1999, an accident made him choose another opportunity in life. From then on, he entered an industry he had never been exposed to before - ceramic manufacturing. At the beginning, he faced only With two kiln production lines, a production environment with small output and backward technology, he decisively proposed a development strategy that valued talents, technology, market, and brand, and led the Jianhong Ceramics Factory on the verge of bankruptcy out of the predicament. In just three months, the order volume has been rising steadily. It has gone through the growth path of an enterprise from small to large, from large to strong, and from strong to excellent, and has achieved stable and rapid development for more than 20 years.
Be honest and trustworthy, innovative and realistic. Create an extremely strict product control system, invest heavily in the construction of environmental protection facilities, advocate the promotion of energy-saving green products, and set industry benchmarks; carry out provincial-level scientific and technological research and development to revitalize the exterior wall brick industry, and continue to breed high added value, high-tech content, and high customer satisfaction products, we have long been committed to creating a customer-oriented business model and providing one-stop services from production, supply, sales and after-sales; from improving the company's marketing service network, we have established "White Rabbit Impression Halls" in various provinces and cities to connect with customers across the country. It has created a good image and won praise from customers.
"People-oriented, harmonious and win-win" is his business philosophy. We insist on increasing wages and benefits for employees every year, improving the working environment, reducing labor intensity, and enhancing employee happiness; we regard ethics as the foundation and build a loyal workforce; we take responsibility and trust and establish foundations to help employees in need, making the company a "national model" "An enterprise with harmonious labor relations"; devotes itself to public welfare undertakings, sending warmth to more than a thousand elderly people in surrounding villages every Mid-Autumn Festival and Spring Festival, donating to build caring hospital buildings, participating in earthquake relief and disaster relief donations, supporting poverty alleviation projects, sponsoring national-level sports events, and funding 100 Many "White Rabbit Students" have supported the fight against the COVID-19 epidemic... and have donated nearly 150 million yuan over the past 20 years.
The tutor in his youth, the courage in youth, the wisdom in middle age, the responsibility after starting a business, tempered and established his life goals with perseverance, integrity and gratitude, and cast the color of his life with love.< /p>
White Rabbit Tile Charity Project Events
1. Committed to improving local people’s livelihood in Doumen, with a total donation of more than 76 million yuan
•Donated 100,000 yuan in 2019 for the decoration of Zhuhai Doumen District Experimental Kindergarten;
•Donated 160,000 yuan in 2019 to support the Zhuhai Elderly Canteen construction project;
•Donated 300,000 yuan in 2019 to Qianwu Hospital to improve the medical environment;
•Donated 150,000 yuan in 2019 to help cataract patients with vision rehabilitation;
•In 2013, donated 38 million yuan to the Zhuhai Second Hospital of Traditional Chinese Medicine to build the Xuri Ankang Building;
•In 2012, more than 3.9 million yuan was donated to the construction of famous villages and towns in Doumen Town;
•Donated 500,000 yuan to Baijiao Town in 2012;
•Donated more than 4 million yuan in 2011 to build roads in Xia Village and improve the appearance of the village;
•Since 2008, it has held a college entrance examination celebration banquet for Doumen No. 1 Middle School and distributed scholarships, accumulative
4 million yuan;
•Since 2008, scholarships have been established at Shaanxi University of Science and Technology, totaling 500,000 yuan;
•Since 2002, a total of nearly 6 million yuan has been donated to primary and secondary schools in Doumen District;
•Since 2002, a total of 139 White Rabbit students have been supported to complete their studies from high school to undergraduate, with a total of more than 5.3 million yuan;
•Since 2001, we have visited more than 5,000 elderly people every Spring Festival, Mid-Autumn Festival and Double Ninth Festival, with a total of more than 7 million yuan;
•Since 2001, donations to the Ganwu Town Scholarship Society have totaled more than 300,000 yuan;
•Since 2006, a total of more than 800,000 yuan has been donated to Doumen Welfare Home and Nursing Home;
•Over the years, the total amount of sponsorship for the construction of Doumen Sports has reached more than 4 million yuan;
……
2. Actively responded to the national poverty alleviation policy and donated more than 9 million yuan to impoverished areas in western China
•Donated 1 million yuan in 2019 to help 100 poor children with congenital heart disease in Liangshan Prefecture, Sichuan;
•Donated 120,000 yuan to support the construction of Tibet in 2019;
•Donated 1.8 million yuan to Yangjiang High-tech Zone People's Hospital to purchase equipment in 2017;
•In 2016, donated 2.6 million yuan to Jiangcheng District People’s Hospital of Yangjiang City to renovate the inpatient building;
•Donated 300,000 yuan to Heyuan Poverty Alleviation Office in 2012;
•Donated 700,000 yuan to support the construction of Tibet in 2009;
•Over the years, a total of more than 3 million yuan has been donated to the Red Cross, Zhuhai Poverty Alleviation Foundation, and Guangdong Charity Federation;
……
3. The total donation to the disaster area is close to 2.5 million yuan
•Donated 800,000 yuan to the flood-stricken area in You County, Hunan Province in 2019;
•Donated 180,000 yuan to the Ya'an earthquake-stricken area in 2013;
•Donated 500,000 yuan to the earthquake-stricken area in Yushu, Qinghai in 2010;
•Donated 1.01 million yuan to the Wenchuan earthquake-stricken area in Sichuan in 2008;
……
4. Fight against COVID-19 and donate 2.01 million yuan
History of the Development of White Rabbit Ceramics
Across 2013-2020
January 2020, the grand opening of the Rising Sun Dan City project
In November 2019, Xuri Company won the "Doumen District Mayor Quality Award Nomination Award"
In August 2019, Xuri Company donated 50 million yuan to establish the "Xuri Charity Fund" at the Zhuhai Charity Federation
June 2019 Xuri Company has been rated as “Guangdong Province’s Contract-abiding and Credit-worthy Enterprise” for fifteen consecutive years
April 2019 White Rabbit Ceramics won the China Ceramics Gold Award CKA Gold Award
April 2019 Xuri Company won the "Guangdong Province May Day Labor Certificate"
April 2019 White Rabbit Ceramics won the title of "Top Ten Ceramic Brands"
In November 2018, Xuri Company passed the "Green Factory" assessment by the Ministry of Industry and Information Technology
In October 2018, White Rabbit Ceramics won the China Building Materials "Elite Cup" Product Quality Award - Gold Award
In October 2018, Xuri Real Estate Xuri Huating Phase II project was successfully launched
June 2018 Xuri Company has been rated as “Guangdong Province’s Contract-abiding and Credit-worthy Enterprise” for fourteen consecutive years
In May 2018, the fourth production line of Hunan Xuri Ceramics Co., Ltd. was put into operation and successfully produced products
In March 2018, the company was rated as an AAA-level integrity enterprise
In March 2018, the company passed the Japanese JIS quality system factory certification
In February 2018, the company was awarded the Guangdong Province Legal Culture Construction Demonstration Enterprise
In November 2017, the company was recognized as a "National High-tech Enterprise"
In June 2017, the company won the title of Outstanding Innovation Enterprise in the Ceramic Industry of Guangdong Province
In April 2017, White Rabbit Ceramics passed the "Three-Star Green Building Materials Evaluation Label" of the Ministry of Industry and Information Technology
In March 2017, the company won the "Guangdong Province Contract-abiding and Credit-worthy Enterprise" for 13 consecutive years
In October 2016, the company won the honorary title of Advanced Collective in Standardization Work in the National Construction and Sanitary Ceramics Industry
In June 2016, the company won the "Guangdong Provincial Guangcai Career Award"
May 2015 Xuri Real Estate Xuri Coast Project was successfully launched
In January 2015, the third production line of Hunan Xuri Ceramics Co., Ltd. successfully produced products
In October 2014, Xuri Real Estate’s Xuri Washington Project was successfully launched
In October 2014, You County Xuri Real Estate Development Co., Ltd. was established to prepare for the construction of Xuri East City Imperial View and Xuri Dan City projects
In May 2014, the first two production lines of Hunan Xuri Ceramics Co., Ltd. were successfully put into operation
In January 2014, the company proposed ";The guiding ideology of entering into in-depth reform on the basis of refined management"
In September 2013, Hunan Xuri Ceramics Co., Ltd., Zhuhai Dolix Building Materials Co., Ltd., and Foshan White Rabbit Ceramics Co., Ltd. were established to form a "three-brick-in-one" strategic development pattern of White Rabbit brand exterior wall tiles, mosaics, and floor tiles< br />
April 2013 Won the title of “Guangdong Provincial Integrity and Law-abiding Demonstration Enterprise”
January 2013 Donated more than 38 million yuan to build the Xuri Ankang Building of Qiaoli Traditional Chinese Medicine Hospital
Quenching 2005-2012
In 2012, the company won the title of "Guangdong Province Advanced Group Caring for the Next Generation". In 2012, the company became a member of the China Quality Inspection Group
In 2011, White Rabbit Ceramics won the title of the most competitive brand in China’s exterior wall tile market
In 2011, the company won the title of "National Model Enterprise with Harmonious Labor Relations"
In 2010, the company won the Guangdong Province Clean Production Enterprise/passed the three-system management system certification
In 2009, the company proposed and carried out the idea of "refined management"/the 28th production line was successfully put into operation
In 2008, the company won the "AAA Enterprise Credit Rating Certificate" from the China Building and Sanitary Ceramics Association
In 2007, the company won the title of "The Most Influential Innovative Enterprise in China's Ceramic Power Ranking"
In 2006, Xuri Real Estate Development Xuri Huating Project passed ISO14001:2004 environmental management system certification/won the title of "Famous Brand in China's Architectural Ceramics Industry"
Sailing 2001-2005
In 2005, White Rabbit Tiles won the title of "Guangdong Famous Trademark"
In 2004, the company won the title of "AAA Enterprise with Quality Service and Reputation" from China Building Materials Market Association
In 2004, the company passed ISO9001: 2001 International Quality Certification/Passed China National Compulsory Product 3C Certification
In 2004, Zhuhai Baitu Ceramics Co., Ltd. (the fourth/fifth manufacturing plant) was established
In 2003, Jiangmen Xuri Ceramics Co., Ltd. (the third manufacturing plant) was established
In 2003, the company won the title of "National Customer Satisfaction Enterprise"
In 2002, the company won the title of "Guangdong Province Customer Satisfaction Enterprise"
Set Sail 1999-2001
In 2001, Zhuhai Doumen District Xuri Ceramics Co., Ltd. (the second manufacturing plant) was established
In 1999, Zhuhai Doumen District Xuri Ceramics Co., Ltd. (the first manufacturing plant) was established
White Rabbit Tile Energy Saving and Environmental Protection History
Energy Saving Project
Since 2003, the company has carried out energy-saving transformation on more than 3,000 motors. As of 2013, the company has invested a total of 30 million yuan in ten years.
The electricity consumption per square meter has been reduced from 2.2 kilowatt hours to 1.6 kilowatt hours, creating annual economic benefits of more than 22 million yuan.
In 2007, the company invested 12 million yuan in the renovation of gas stations, generating economic benefits of 5.83 million yuan per year.
In 2008, scientific and technical personnel reformed the production process formula to achieve energy-saving effects, creating benefits of more than 10 million yuan per year. In the same year, 3.39 million yuan was invested to lengthen and upgrade the kiln, creating economic benefits of 7.3498 million yuan per year. In addition, 8.2 million yuan was invested in the energy-saving renovation project of the kiln waste heat supply spray tower, creating economic benefits of 10 million yuan and saving 11,000 tons of energy annually.
In 2009, Zhuhai Baitu Ceramics Co., Ltd. won the title of "Advanced Clean Production Enterprise in Guangdong Province". In the same year, 9 million yuan was invested in the energy-saving renovation project of thin gaskets, creating economic benefits of 11 million yuan per year. In addition, the company develops and produces thin bricks, saving more than 35% of raw materials, reducing wall load, improving construction and use safety, saving 115,600 tons of raw materials and 7,700 tons of standard coal every year.
In 2010, the company invested 4 million yuan to utilize efficientThe heat exchanger replacement flue gas waste heat project saved 5,065 tons of standard coal. In the same year, Zhuhai Doumen District Xuri Ceramics Co., Ltd. won the title of "Guangdong Province Clean Production Advanced Enterprise". In addition, in 2012, Jiangmen Xuri Ceramics Co., Ltd. won the title of "Advanced Clean Production Enterprise in Guangdong Province"; 7 million yuan was invested in the kiln combustion system renovation project, saving 8,300 tons of standard coal annually, generating benefits of 14 million yuan.
In 2014, more than 2 million yuan was invested in energy-saving renovation of kiln gas spray guns, saving 3,600 tons of standard coal annually.
In 2015, more than 2 million yuan was invested in building an energy management center and entering the era of information management.
Environmental Protection Project
In 2001, the company invested more than 10 million yuan to build a sewage recycling workshop, so that all sewage and sludge can be recycled and utilized, achieving 〇 emission.
In 2008, the company invested 12 million yuan to upgrade 13 sets of bag dust collectors in the spray tower process, with a dust removal rate of over 99.5%.
In 2009, the company invested more than 30 million yuan in the construction and application of the first set of gas wet desulfurization equipment in the exterior wall brick industry.
In 2010, the company invested 12 million yuan to fully cover the raw material storage yard to reduce dust and beautify the environment. 1.2 million yuan was invested to build a tile crushing workshop to crush waste tiles and recycle them.
In 2009, Zhuhai Baitu Ceramics Co., Ltd. won the title of “Advanced Clean Production Enterprise in Guangdong Province”.
In 2010, Zhuhai Doumen District Xuri Ceramics Co., Ltd. won the title of "Guangdong Province Clean Production Advanced Enterprise".
In 2012, Jiangmen Xuri Ceramics Co., Ltd. won the title of “Advanced Clean Production Enterprise in Guangdong Province”.
From 2014 to 2015, more than 10 million yuan was invested in building kiln flue gas collaborative treatment facilities to ensure that flue gas emissions meet standards.
From 2014 to 2015, more than 3 million yuan was invested in the research and development and application of the first SNCR best-selling facility for exterior wall tiles.
From 2015 to 2016, 2 million yuan was invested to install online flue gas monitoring equipment at the flue gas emission outlets to monitor the flue gas emissions.
In 2017, 3 million yuan was invested to add sprinkler systems on the factory roads and raw material storage yards.
In 2018, the combustion system was upgraded to use natural gas as clean energy.
Author: Pan Chunhua
