On August 9, the 2022 Eagle Wall and Floor Expert National Store Manager Training was officially launched! Store managers from all over the country gathered in Foshan, Guangdong. This training will further fully empower the terminal and help store managers gain a deep understanding of the Eagle brand wall and floor expert strategy, Eagle brand product system, ceramic + wall panel sales skills and other full range of products. Courses, all-round breakthroughs, building the core competitiveness of Eagle wall and floor experts, ready to set sail and win the future!
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Gather in Foshan, youth is waiting to burn
The event officially started, store managers from all over the country arrived at the scene, and students welcomed the four-day and three-night learning trip with full enthusiasm.
At the beginning of the meeting, Yingpai family members from all over the country gathered at the meeting site and participated in the fierce team PK competition with full enthusiasm, fully demonstrating their strong confidence and majestic temperament. , the atmosphere at the scene was very hot.
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The leader made a speech and officially opened the camp
The meeting kicked off with a speech by Xiao Yisheng, assistant general manager of Eagle Brand Marketing Center. In the current epidemic situation, this store manager training is very rare. Mr. Xiao first expressed his gratitude to the store managers across the country who were able to travel thousands of miles and insist on coming to participate in the training. Sincere thanks. In response to this store manager training, Mr. Xiao mentioned: Eagle Wall and Floor Expert is the top-down strategic transformation of Eagle Group. Secondly, under such a strategy, the sales model of ceramics + wall panels is a feasible business. A single spark can start a prairie fire. Through this training, I hope that all of you here will become the seed players of wall experts, understand the Eagle brand wall expert strategy in a serious and relaxed way, and lead our terminal stores to use Eagle brand through learning and training. Wall and floor experts further put it in place.
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In-depth interpretation of Eagle Wall and Floor Experts - Global Empowerment
Mr. Geng Xinjian, director of the Foshan Business Department and leader of the Eagle Brand Wall and Floor Expert Empowerment Group, gave an in-depth explanation to the students. Mr. Geng mentioned: Since Tianan New Materials (stock code: 603725.SH) officially controls Eagle Brand in 2021, Eagle Brand Ceramics has a new strategic development direction under the new system and new track.. Under the new strategic deployment, Eagle Ceramics actively explores new models of cross-border integration - product expansion, channel integration, new store formats, and enters the pan-home furnishing market, thereby launching a new strategy of "wall and floor expert" and fully launching Integrated wall and floor sales service.
Strategic Dimension Upgrade—Entering the Pan-Home Furnishing Market
What is Eagle Wall and Floor Expert? What do Eagle Wall and Floor Experts do? Mr. Geng mentioned: Eagle Wall and Floor Expert is a strategy based on changes in consumer trends and centered around creating a scenario-based experience and an overall space delivery service system for consumers. Eagle brand wall and floor expert strategy is to create a home space based on "visible health and deliverable appearance" through a combination of ceramics, slates, wall panels, floors and other products. Through the collision of different materials, we create a new highland for home aesthetics, realize the upgrade from a single ceramic category to multiple categories of wall and floor products, and extend from a single material to an overall space solution. We are committed to providing consumers with a healthy, environmentally friendly, and comfortable , a home aesthetic experience that can be delivered in an integrated manner.
Visible health, deliverable appearance
Tianan New Materials (stock code: 603725.SH) and Eagle Ceramics have strong R&D capabilities. The products of Eagle Wall and Floor Experts adopt the world's leading EB technology, which can effectively prevent the release of formaldehyde and TVOC, and visualize data , redefining the prefabricated environmentally friendly space. Multiple series of environmentally friendly decorative products have strong compatibility and various colors, styles and materials. They can achieve integrated space design and control a variety of styles. They can also achieve the same color customization of the facade and coordinate the space.
Comprehensive empowerment - the decisive terminal
Subsequently, Mr. Geng gave a further detailed explanation regarding the Eagle Wall and Floor Expert Empowerment Group. Mr. Geng mentioned that the establishment of the Eagle Wall and Floor Expert Empowerment Group will be based on the headquarters store template, marketing tools and training The four major sectors of system construction, terminal display and operation system, wall and floor supply chain and delivery system empower terminals in an all-round way. Through multi-faceted empowerment, build wall and floor product sales work for terminalsTools, training systems, three-dimensional home design tools, etc., starting from the source of design, provide consumers with a complete delivery solution. At the same time, the integration of new materials can effectively help store managers significantly increase customer order value, provide end consumers with more diversified home decoration material choices, and help store managers horizontally expand the market and enhance overall competitiveness.
Take the initiative and grow actively! The opening of the national store manager training program for Yingpai Wall and Floor Experts officially kicked off the implementation of Yingpai Wall and Floor Experts’ strategy, and fully entered the pan-home furnishing market. Yingpai Ceramics is on the way.
