The headquarters exhibition hall of ceramic companies has gone through the 1.0 era of display panels and is currently in the 2.0 era of pursuing single space design. It has invested heavily in thousands or even tens of thousands of square meters of exhibition halls, and the overall decoration cost is millions and millions. Ten million yuan.
However, in the 2.0 era showrooms that cost a lot of money, although different home display spaces such as living rooms, bedrooms, and kitchens are set up, they are completely separated from each other. Each space is beautiful, but there is just no connection.
How to make each space in the exhibition hall have its own beauty and echo each other, so as to create a 3.0 era exhibition hall that can truly achieve overall delivery? Recently, Guanxingwang Ceramics's new design method of the headquarters exhibition hall is refreshing the industry's perception and leading the ceramic enterprise headquarters The exhibition hall moves towards the 3.0 era.
50/100/200 square meters
1:1 presentation of three sets of home spaces
Guanxingwang Ceramics found an exhibition hall design that can not only display products but also achieve overall delivery A “win-win” solution.
In the "Future Home" Yashe Life Museum opened in October 2019, Guanxingwang Ceramics Recently, three spaces of 50, 100, and 200 square meters were taken out, and the renovated appearance of the three spaces was presented 1:1 from hard decoration to soft decoration. This also shows that if consumers are satisfied, the entire display space can be replicated in their homes.
First, let’s look at the 50 square meters of display space. Guanxingwang Ceramics named it "Generation Z·Trendy Play House", which can be understood from the name , the target group of this space is young people who are at the forefront of fashion.
At a time when housing prices are high, young people who are self-reliant often have small first homes, but their quality of life must be high enough and trendy. The original intention of "Generation Z·Trendy Play House" is to lead a trendy lifeThe method restores the living dreams of young people and creates an exclusive and personalized space with trendy, fashionable and young life concepts.
Small space, high-end style. Guanxingwang Ceramics By creating a "Generation Z·Trendy Play House", it expresses its support for young people who are self-reliant. pay tribute.
Generation Z·House of Trendy Play
Let’s look at 100 square meters. This time Guanxingwang Ceramics is named "Unbounded Yaju", positioning "quality life for a family of four" ".
What is the most important thing for a family of four? It's intimate and warm. Therefore, "Wujie Yaju" adopts the design method of open home space. The integrated living room and open kitchen are very "down-to-earth" while ensuring the quality, so as to achieve the goal of "making family love more unbounded". core demands.
Space has no boundaries, happiness is not far away. Guanxingwang Ceramics By creating "unbounded elegant residence", it tells people's infinite desire for family life and family happiness. yearn for.
What kind of exhibition space would 200 square meters be? Guanxingwang Ceramics named it "Ruirui's House 'Lan Mansion'". The reason is that Guanxingwang Ceramics signed the women's volleyball world champion and well-known writer Zhao Ruirui as the brand spokesperson this year, and released " "Lan" series of new products.
So, "Ruirui's Home 'Lan Mansion'" is for Guanxingwang Ceramics The home space tailor-made by brand spokesperson Zhao Ruirui is also a set of home templates created for successful people like Zhao Ruirui.
Specifically, "Ruirui's House 'Lan Mansion'" is divided into five parts: garden, living room, kitchen, bedroom, and study, which are deeply integrated Guanxingwang Ceramics's annual blockbuster new products include multiple series such as blue, textured stone, plain color, micro cement, etc., designed with a large flat floor of 200 square meters, not only comfortable living, but also Full of taste, creating an ideal urban home living space.
Guanxingwang Ceramics Presents three home spaces of different sizes at 1:1, relying on Guanxing Enterprise The leading glazing technology and craftsmanship of "Top Three Antique Bricks, Top Ten Modern Antique Bricks", as well as long-term leading design capabilities, combined with the "Champion IP" of the brand spokesperson, create a unique scene from the perspective of humanistic care It transforms the home experience and pays homage to every stage of hard work in fresh life.
Nearly 100 blockbuster new products in 6 major series
16 surface effects make the space shine
Beautiful space depends on good products, and the introduction of new products has always been an important basis for testing an enterprise's R&D and innovation capabilities. In 2021, Guanxingwang Ceramics, relying on 26 years of technological accumulation, has launched 6 series with a total of nearly a hundred new products. , the surface effect has reached 16 kinds, which is dizzying, making the choice of appearance space more abundant.
1. "Lan" systemColumn
The design is inspired by the changing colors and shadows of the "Aurora". The goal is to "give the ceramic tiles a new interpretation and awaken the colorful charm of the home." The products are named morning light, fog light, fluorescence, rays of light, lake light, streamer light, and starlight. Full of poetry and painting, it advocates people to appreciate and respect nature, and also echoes the "high-end style·yan" of Guanxingwang Ceramics "Valuable Home" brand design concept.
Innovative craftsmanship, colorful colors, and ultimate touch are the three major connotations of the "Color" series. Dark grey, light grey, light green, lake blue, orange and other colors are colorful, and the craftsmanship is exquisite, formed through 3D exquisite carving technology The extremely high-definition concave and convex texture enhances the texture and touch of the brick surface details, and uses 12-channel high-definition digital inkjet technology and the original "Star Diamond Ink" process. The gorgeous color changes in the aurora blend with the starlight in the vast universe. Forming a low-light visual enjoyment of 12-15°, elegant and mysterious.
2. Texture stone series
Through layer upon layer of processes such as 3D carving, three-dimensional molding, and soft polishing, the texture of luxury stone is perfectly reproduced, which is a visual and tactile feast for the senses. The 6-8° shimmer is looming, and the three-dimensional mold not only upgrades the touch but also enhances the friction of the soles of the feet by 70%. It is more non-slip when exposed to water, making home life more stylish and safer.
3. No makeup series
Great natural beauty does not need to be modified, but its beauty is intoxicating. Guanxingwang Ceramics The plain makeup series is Based on the pure beauty of nature, the texture of famous natural stones is selected, and the imported matte glaze and 20 layers of fine soft brushing are used.Adding anti-slip glaze gives the ceramic tile surface a natural, soft and comfortable light feeling of 8-10°, as well as a suede skin-friendly texture, and increases the friction of the soles of the feet by 38%, ensuring safe walking while restoring the natural stone that does not need to be modified. beauty.
4.Micro cement series
Qianfan returns to his original nature after reading all the articles. The surface shimmer of 6-8° creates a low-saturation elegant national trend color system. The imported wear-resistant and anti-slip glaze increases the friction of the soles of the feet by 38%, giving the unpretentious micro-cement texture a Exposed on every piece of ceramic tile, it shows the true beauty full of time accumulation.
5. New power textured rock slab series
Stone slabs have become a hot word and standard feature in the ceramic industry. How to find a new way? Guanxingwang Ceramics Select imported digital glaze to create a realistic touch and three-dimensional vision, and pioneered the development of cloth texture , wood grain and other fashionable textures, with a top-to-ceiling specification of 800×2600mm, it can not only be paved on the ground and walls, but also meet the customization of high-end furniture, allowing the spatial application of rock slabs to break through limitations.
6. Star Series
The 900×1800mm specification is easy to carry, leaves fewer seams, and has a grand effect. It adopts original Italian design and combines 12-channel inkjet printing technology to highly restore the texture of luxury stone. The process of imported flash crystal glaze is superimposed to make the bright light and shadow of diamonds The beauty is integrated into the marble tiles, which are exquisite and luxurious, sparkling and lovely.
In addition to the successive launch of 6 series of blockbuster new products, the surface effect of Guanxingwang Ceramics products is even more groundbreaking. There are 16 types of surface, including concave and convex matte surface, coarse dry grain concave and convex matte surface, thick and fine dry grain soft polished surface, dry grain semi-polished surface, dry grain soft glossy surface, dry grain matte surface, and refined elegant surface. , three-dimensional soft glossy surface, high-gloss surface, flat matte surface, skin-friendly elegant surface, soft polished surface, digital glaze surface, plain cement surface, fine suede surface, star diamond high-gloss surface.
These 16 surface effects combine technical craftsmanship and research and development capabilities, embodying Guanxingwang Ceramics has a profound brand accumulation over the past 26 years.
26 years of hard work
The time of prosperity
Twenty-six years ago in 1995, Guanxingwang Ceramics was officially established in Huadu, Guangzhou, three years after its establishment. Later in 1998, it took the lead in implementing the one-time firing process of crystal bricks, so it is known as the "originator of one-time firing of crystal bricks".
Relying on the leading technology and design advantages of Guanxing Enterprise, which is among the top three antique bricks and the top ten modern antique bricks, Guanxing Xingwang Ceramics's products have been constantly innovating for 26 years. In the early days, there were representative texture products such as "fashionable Milan cloth pattern, Bohemian cloth pattern, and South American log series", which were deeply loved by customers.
In 2021, Guanxingwang Ceramics has successively launched "color, texture stone, plain color, micro cement, new Nearly 100 new products in 6 series including "powerful textured slate and star" demonstrate its accumulated brand strength.
As for the construction of the headquarters exhibition hall, Guanxingwang Ceramics is the first to make efforts in the industry. In 2007, Guanxingwang Ceramics Foshan Marketing Headquarters rose from the ground in the Huaxia Ceramics Expo City, which was closely related to the surrounding areas at that time. In sharp contrast to the state of "everything is in ruins waiting to be revitalized", it took the lead in opening up the road of brand operation with high priority.
In October 2019, just opposite the marketing headquarters 12 years ago, Guanxingwang Ceramics criticized the giant Capital to win anotherThe exhibition hall was upgraded to the "Future Home" elegant luxury living hall, which once again impressed the industry with its trendy and fashionable cutting-edge design.
This year, three sets of home spaces of 50/100/200 square meters are presented at a 1:1 ratio, Guanxingwang CeramicsChanged the previous design method of unrelated exhibition hall spaces in the industry to create an overall home space that truly allows consumers to have an immersive experience, refreshing the industry's perception and leading the ceramic enterprise headquarters exhibition hall into the 3.0 era.
In 2021, on the occasion of its 26th anniversary, Guanxingwang Ceramics will embark on a new brand journey and decided to sign a contract Women's volleyball world champion and well-known writer Zhao Ruirui is the brand spokesperson, opening a new page in brand development.
26 years of hard work, 26 years of hard work and enterprising, 26 years of pursuit of excellence. Guanxingwang Ceramics, which was in its prime at the time, is heading towards the next 26 years with an innovation-led attitude.
