On October 14, the 11th China Real Estate "New Trends, Big Brands" hosted by China Building Decoration Association, hosted by China Building Decoration Association Material Application Branch and China Ceramics Network The cross-border summit with the pan-home furnishing industry and the 2021 "Top Ten Brands of Building and Sanitary Ceramics" awards ceremony were held grandly at the Sofitel Foshan Louvre Hotel.
On the same day, the 2021 "Top Ten Brands of Building and Sanitary Ceramics" award ceremony was held grandly. Twenty ceramic tiles won the honors of "Top Ten Brands of Ceramics" and "Top Ten Ceramic Ceramics Brands" The brand was awarded a plaque and commended by the organizing committee. With strong brand strength and terminal reputation, Wrigley composite light-grained tiles successfully won the "Top Ten Ceramic Tiles" in the selection event Brand" and "Single Product Champion Brand" two major awards.
The "Top Ten Architectural and Sanitary Ceramics Brands List" was founded by China Ceramics Network in 2011. It is known as the "Hundred Flowers Award in the Ceramics Industry". As of today, it has been published for 11 consecutive years (session ), can be called the "top ten brands list" with the longest history and the deepest foundation in the ceramic industry. As market competition in the ceramic industry continues to intensify, competition in the selection of the "Top Ten Brands of Building and Sanitary Ceramics" has become increasingly fierce, and its influence is also increasing day by day.
In 2021, the organizing committee will set up two links: preliminary evaluation and final evaluation, and evaluate the brand from the perspective of the brand's influence, productivity, product strength, originality, design, content, and operation. Comprehensive evaluation of participating brands from multiple dimensions. Wrigley Composite Light Pattern Tiles passed the strict screening of the organizing committee and successfully won the award, which can be seen by the expert judges and the majority of consumers. to Wrigley Composite Light Pattern Brick's strength is highly recognized.
Wrigley Composite Light Pattern Brick was established in 2007 and is a member of Wrigley A comprehensive brand of ceramic tiles under the Home Furnishing Group, it is also one of the core brands in Wrigley Home's whole-house space solutions. It has 876 sales outlets nationwide.
Since its establishment, Wrigley Composite Light Grain Tiles has always focused on research and development Safe and healthy ceramic tile products, committed to protecting the personal safety of consumers. In 2017, Wrigley composite light texture bricks successfully developed the industry's first anti-slip brick, laying the foundation for Wrigley Composite Light Grain Brick's industry status. Since then, Wrigley has focused on in-depth research and development in the field of anti-slip safety spaces, and is committed to creating more scientific, safer and more environmentally friendly anti-slip brick products for consumers. In July 2019, Wrigley, together with the Guangdong Ceramics Association and NetEase Home Furnishing, jointly established the "Anti-Slip Safety Research Institute" and launched the "Anti-Slip Safety White Paper" in the industry.
From innovation to focus and leadership, Wrigley took two years to achieve the leading position in the industry with anti-slip tiles and became a pioneer in promoting the development of functional ceramic tiles in the industry.
After the outbreak of the new crown epidemic in 2020, whether the home environment is healthy and safe has become a new concern for consumers about building materials.Metrics such as "home safety", "green home", "quality life" and "healthy breathing" have become hot topics of national concern. In compliance with market demand and industry trends, Wrigley launched the "Anti-Slip Safety⁺ Whole House Solution" in July 2020, integrating safety materials and technology into ceramic tiles to fully integrate quality, design, and functionality, making it possible to use tiles for walls and floors throughout the house. With more functional options, it meets the higher needs of consumers.
In 2021, Wrigley composite light-grained bricks will be released " "Composite light texture brick" brand strategy and new product matrix, "let the space have more white space" has become its new brand slogan.
It is understood that after countless discussions and a lot of research and practice, the Wrigley team found that only ceramic tiles with simple and unobtrusive textures, low saturation and versatile colors, and natural textures can Create a stylish, durable space. Based on such market analysis, Wrigley decided to implement a differentiated focus strategy, launch the brand strategy of "focusing on composite light texture bricks to provide users with the most ideal home space background", and build a composite light texture BCT research and development model, starting from the texture brightness We carry out research and development in the three dimensions of difference, color saturation and texture three-dimensionality, and are committed to "making more white space in the space" to provide consumers with a more comfortable living experience.
Since the establishment of the brand, Wrigley composite light-grained tiles have won the honor of It has won many honors, and this is not the first time it has won the "Top Ten Brands of Building and Sanitary Ceramics" known as the "Hundred Flowers Award in the Ceramic Industry". This year, Wrigley Composite Light Textured Tiles successfully shortlisted and won the award with a new attitude. This is a new recognition and praise for the brand. In the future, Wrigley Composite Light Pattern Bricks will continue to uphold its original aspirations and create more consumers through product upgrades and quality upgrades. Products favored by consumers provide more possibilities for people's living space.
