With the further improvement of the high-speed rail network, high-speed rail has become the preferred way for people to travel in medium and long distances! High-speed rail has also become a new generation of advertising carrier. With its advantages of fast communication, wide coverage and precise audience, it has become a new traffic platform that many brands are competing for.
Following October 2020, Qianghui joined hands with the high-speed rail, one of the "Four New Inventions", to appear at high-speed rail stations in Guangzhou Nan, Zhongshan, Jiangmen, Zhuhai and other cities. In 2021, Qianghui will use all its power to prepare for the Spring Festival travel season. , once again launched the brand’s 2021 annual publicity offensive!
Qianghui uses high-speed rail stations as its radiation base and appears in many high-speed rail hub sites such as Guangzhou South, Changsha South, and Shenzhen North. With the speed of China's high-speed rail, it reaches tens of millions of close friends, seizes the high ground of brand communication, and drives the brand in The marketing section has accelerated across the board, demonstrating strong “brand power”!
During the campaign, Qianghui selected high-density areas for placement based on the premise of high exposure. Golden high-passenger traffic spaces such as information desks and transfer halls have become Qianghui's attention. the focus.
Leveraging the promotion of the "traffic entrance" of high-speed rail stations, Qianghui's popularity among close friends has been further enhanced, and the output of the brand's concept of "use fine tiles to make lifelong friends" has been strengthened.
"Precision ceramic tiles" represents Qianghui's "obsession" for product quality, while "lifelong friends" represents a silent but powerful commitment between Qianghui and his close friends, every bit of which is dedicated to The vast number of close friends convey the positive energy belonging to Qianghui.
Looking back on the past 33 years, Qianghui is a modern ceramic tile brand based in Foshan, the capital of ceramics, with rich experience in ceramic construction and integrating production and sales.
Over the years, we have achieved a healthy drive for research and development, using advanced production technology and equipment, giving full play to the brand's strong geographical location and talent advantages, constantly innovating and iterating, focusing on the needs of different groups of people and scenarios, and creating high-quality products that meet the needs of close friends from generation to generation. Quality Seiko products!
Consumers have increasingly diversified needs. When choosing products, it is not only the choice of brand and product quality, but also the selection process of brand services!
In order to better serve our friends, while taking advantage of the high-speed rail to increase the brand's publicity, Qianghui will also further leverage the service capabilities of the brand's Tmall online channels!
The brand uses online traffic and offline service models, complete pre-sales, sales, and after-sales services, and continues to deepen its brand service system to bring consumers a high-quality shopping environment and shopping experience.
High-speed rail + Tmall help create a traffic matrix, promote the brand's terminal word-of-mouth and reputation, shorten the distance between the brand and consumers, and allow more close friends to know and trust Qianghui!
In the new post-epidemic situation, Qianghui seeks its own corporate development model through continuous attempts, truly combines its own development status and embraces industry changes.
Using high-speed rail advertising as a breakthrough for the brand in the new year, it will deepen channel empowerment, take the lead in seizing more market shares, and find a new path that is more in line with its own development. Let us look forward to Qianghui in 2021!
