Industry News
Statistics Bureau: Prices of newly built commercial housing in 36 cities increased month-on-month in November
On December 14, the National Bureau of Statistics released the latest data. In November 2020, the real estate market price growth in 70 large and medium-sized cities was generally stable, with a slight decline. Preliminary estimates show that in November, the sales price of newly built commercial housing in 4 first-tier cities increased by 0.2% month-on-month and 3.9% year-on-year. The sales price of second-hand housing increased by 0.5% month-on-month and 8.3% year-on-year. The sales prices of newly built commercial housing in 31 second-tier cities increased month-on-month. 0.1%, a year-on-year increase of 4.2%. The sales price of second-hand housing increased by 0.1% month-on-month and 2.1% year-on-year. The sales price of newly built commercial housing in 35 third-tier cities increased by 0.1% month-on-month and 3.8% year-on-year. The sales price of second-hand housing increased by 0.2% month-on-month. A year-on-year increase of 1.5%.
Source: Leju Finance
The 2020 green building preferred supplier list is released! Jiumu, Hengjie, Keyi, Youchao, Kohler, Grohe, etc. are on the list
On December 8, the "2020 China Real Estate General Rating Conference Parallel Sub-forum - 2020 China Real Estate Green Development Industry Chain Forum and Product Power Innovation Exchange Meeting" was held in Beijing. The 2020 China Green Real Estate Development Competition was announced at the meeting Top 30, 2020 China Green Building TOP Ranking, 2020 China Green Building Preferred Supplier and many other lists.
In the category of sanitary ware and hardware, 10 sanitary ware companies were selected as the preferred suppliers of China's green buildings in 2020. Among them, Jiumu and Hengjie were successfully listed as domestic companies, and the remaining companies on the list are American and German. , Japanese-based foreign brands. In an industry situation where high-end engineering channels have been monopolized by foreign companies for a long time, the inclusion of Jiumu and Hengjie on the list is of symbolic significance. The winners of the 2020 China Green Building Preferred Suppliers in the Architectural Ceramics (Wall and Floor Tiles) category are Xinmingzhu, Marco Polo, Hongyu, Mona Lisa, Dongpeng, Shunhui, Samit, Jianyi, Oceano, and Ouya .
Source: Kitchen and Bath Headlines
Shuitou Stone Expo opens, with many slate brands participating
On December 12, the 21st China (Nan’an) Shuitou Stone Expo and Stone Design Week opened at the Nan'an Stone Industry Exhibition and Operation Center. With the theme of "Creativity, Intelligent Manufacturing, and Integration", this year's "Stone Expo" plans 2,611 booths and a total of 9 exhibition areas, including 1 main exhibition area and 8 perennial exhibition areas, with an exhibition area of 1.073 million square meters. The sharp rise in the temperature of slate this year has triggered a large number of stone companies to start operating slate. Therefore, this year's Shuitou Stone Expo also attracted many ceramic people to come to observe and negotiate business. At the same time, many slate brands participated in the exhibition, including Mona Lisa Melchi slate, Benelli slate, and Pengxiang Recycled slate. Shiyan slabs, Shunxingite slabs, Jinqiang slabs, Xuelang slabs, etc.
Home Information
Chinese version of IKEA! Fusenmei’s first new retail self-operated store is here
On December 12, Fusenmei’s first new retail self-operated store was unveiled at the Chengdu headquarters to welcome customers. This is a breakthrough starting point for Fusenmei’s new retail self-operated strategy. On the first day of opening, customers and shopping guides in the self-operated store shuttled back and forth. At the conspicuous place at the entrance of the store, "Internet Home Experience Hall", "Fusenmei Self-operated·New Retail", "Appearance & Quality-Price Ratio", "Online and Offline Signs such as "Borderless Shopping" are eye-catching and clear. According to Fusenmei staff, this store is the first new retail self-operated store launched by Fusenmei after it proposed to create a "Chinese version of IKEA in the new retail era". It covers an area of about 1,000 square meters. After completing the "test run" of the first store, , Fusenmei is expected to launch "Version 2.0" of its offline self-operated stores with a larger area and more comprehensive services in 2021.
After clearly proposing to create a “Chinese version of IKEA in the new retail era,” Fusemi took just over a month to open its first offline self-operated store, demonstrating the company’s push to “consolidate basics” this year. Strengthen the new development strategy of "Strengthening the Market and Launching New Tracks". This "Chinese version of IKEA" store targets young and fashionable home improvement consumers; the store's self-operated products“DONGWU", the product selection also favors the new trend of home decoration demand that combines good looks with cost-effectiveness. The directly-operated store has a business area of 1,000 square meters. After a trial run, it will be upgraded next year.
The relevant person in charge of Fusemi said that one of the important tracks of the company's "new track" is to target the new generation of post-90s and create a Chinese version of IKEA in the new retail era. This model is based on the integrated supply chain, driven by self-operation, and supported by its own brand to achieve the continuous expansion of "replicatable offline and sold nationwide online", which is a double change in the company's business model and national strategy.
Source: Securities Daily
Corporate/Brand Information
Monalisa-Green House Construction Technology officially released "Stone Channel Customized Rock Slabs" - Melchi Brand Slabs
On December 12, the 21st China (Nan'an) Shuitou International Stone Expo and Stone Design Week officially opened in Shuitou Town, Nan'an, Fujian. As a ceramic enterprise that integrates cross-border development with the stone industry, Mona Lisa-Green At the exhibition, Wujianke officially released the "Stone Channel Customized Slate" - Melchi brand slate, and signed more than 20 franchise customers on site. At the same time, it reached a strategic cooperation with the Stone Foreign Trade and Economic Cooperation Association and joined hands with Xiamen Shikong Speed Distribution Network Co., Ltd. The company (referred to as "Shikong Speed Matching Network") has launched a new online marketing model. This event announced the official launch of Mona Lisa-Green House Construction's "National Stone Channel Slab Customization Strategy".
At this Stone Expo, Mona Lisa-Green House Construction Co., Ltd. has entered the Shuitou Stone Industry Exhibition Center and won a large 220-square-meter booth in the center (Booth A14) to fully demonstrate the application of Melchi Slate. and service capabilities. At the exhibition site, merchants gathered. The 1200×2400mm series of rock slabs for the background wall and the rock slab customized kitchen system quickly occupied the C position and captured the attention of the audience. In addition, the Merqi slate advertisements covering the main roads in Shuitou, major stone stores, and penetrating every corner of the exhibition attracted countless attention, setting off a wave of "customized slates for stone channels" and creating a strong brand leadership effect.
Mentioned the launch of the Melchi brand "Stone Channel Customized Rock Slabs""The reason, Meng Zhengqiang, general manager of Green House Construction Technology, said that this is a concrete manifestation of the "categorized marketing" strategy based on the iterative upgrade of the "technical marketing" strategy. "As far as we are concerned, the risk comparison of new brands in omni-channel operations "It is not advisable to pursue short-term interests and adopt the OEM model." Therefore, launching the Melchi brand slate specifically for stone channels is the inevitable result of channel segmentation and channel intensive cultivation.
Source: Mona Lisa Tiles
UL Green Guard + NSF Food Grade | Shunxing Slate, an internationally authoritative dual certification brand
Recently, Shunxing slate board has officially passed two authoritative certifications, the American UL (Green Guard - Gold Level) and the international NSF food grade, which means that Shunxing slate products have won international authoritative recognition in terms of health performance.
It is understood that the US GREENGUARD certification level is one of the most stringent and comprehensive indoor air quality standards in the world. Certification-level products need to meet more than 360 VOC strict emission standards including formaldehyde release, as well as overall Limitation of chemical release amounts. Gold level certification is based on the original certification and adds safety factor testing for sensitive individuals (such as children and the elderly). In addition to meeting more than 360 VOC emission and total chemical emission limits, they must also comply with the Department of Public Health's standard method for evaluating indoor emission sources. Shunxingite panels not only passed the world's most stringent indoor air quality certification level test, but also received the gold level certification developed by GREENGUARD for sensitive individual groups such as children and the elderly, even in teaching places, hospitals and Air quality can be guaranteed in other sensitive environments.
NSF certification (National Sanitation Foundation/National Sanitation Foundation) is an authoritative organization that provides certification testing for food public safety and water quality. Products that have been tested by NSF and meet NSF standards are authorized to use the NSF mark. The NSF certification system is of great significance to industry insiders, consumers and manufacturing units. Shun pyroxene boards have reached the NSF certification standards unanimously recognized by the public and the government, which means that Shun pyroxenite boards have been rigorously tested and are guaranteed to consumers. It is truly the only board in the slate industry that can be in direct contact with food.
Source: Shun pyroxene plate
Beautiful Family Culture | Shenzhen Station Jian Yi and Yu Dan understand Chinese wisdom and reshape family ethics
On December 13, the "Let the Family Live Better - Inheritance·Beautiful Home Culture Lecture Hall" jointly organized by Jianyi Marble Tile × NetEase Open Class × NetEase Home came to Shenzhen, and Professor Yu Dan was specially invited to share with the above One hundred close friends of Jian Yi discussed how traditional culture can coexist with social development in contemporary times.
As a leading brand in the home furnishing field, Jianyi has always focused on "making families live better". In addition to the comfort of living space, it also pays attention to the inheritance of spiritual culture. In order to explore the beautiful virtues and handed down essence of Chinese family culture, the national tour event "Let families live better - Inheritance·Beautiful Family Culture Lecture Hall" came into being. On December 13, Shenzhen Station arrived as scheduled and joined hands with Professor Yu Dan to launch an in-depth interpretation of "family culture". Ye Zuli, chairman of Shenzhen Jianyi Marble Ceramics, mentioned at the scene that 2020 is an extraordinary year. The outbreak of the new crown epidemic has made people more aware of the importance of a harmonious and warm family atmosphere. Jianyi will also not forget its original intention, actively implement the brand concept of "Beautiful Heart, Better Home", and actively promote the integration and innovation of China's "home culture".
On the same day, at the Cultural Lecture Hall Shenzhen Station, Professor Yu Dan used the theme of "Everything thrives in harmony at home" to talk about the perception of Chinese wisdom, the new ideas of the times and the reshaping of ethics in the context of the development of the new era. Afterwards, many of Jian Yi’s close friends brought letters from home to share.
Source: GANI Natural Beauty
Almighty promotion and victory | Jinduo Tile's northern provincial marketing class was successfully held
On December 10th and 11th, Jinduo Business School entered the northern regional terminal and launched the "All-round Advancement and Strategy to Win" Northern Regional Provincial Marketing Class in Taiyuan, providing training for students from various regions of Jinduo Tile in Shanxi Province. More than 40 students including bosses, store managers, and home furnishing consultants participated in the two-day training.
In the fiercely competitive sales market, in order to further improve the business level of the terminal store sales team, improve the team's internal collaboration capabilities, and help each store achieve marketing targets, Jinduo Headquarters established Jinduo Business School to create a team with many years of experience in terminal stores. An elite team of lecturers with marketing experience traveled from Foshan to all parts of the country to provide point-to-point, face-to-face, and practical training for terminal teams to carry out terminal empowerment to the end..
For this training, the headquarters specially dispatched Cheng Xiaoli, director of the planning and promotion department, Shen Guohui, director of the northern region, Pan Ruixu and Huang Shengjie, senior lecturers of Jinduo Business School, regional manager Cao Wei, and business manager Rao Panpan to give on-site teaching guidance and practical exercises. Professional lecturers, sharing in multiple sections: "Interpretation of Jinduo Core Products", "Explanation of Channel Expansion Strategies", "Handling of Store Objections", "Space Explanation to Lead Marketing" and other courses to help terminal teams improve design service levels, practical capabilities, and all-round training , the decisive victory terminal!
Source: Jinduo Ceramics
New Mingzhu Ceramics Group won the "2020 Kaisa Group Strategic Partner"
On December 11, Kaisa Group held the 2020 National Partner High-Level Summit. At the meeting, New Mingzhu Ceramics Group was awarded the "2020 Kaisa Group Strategic Partner" award. New Pearl Ceramics Group was awarded the "2020 Kaisa Group Strategic Partner". This is Kaisa Group's recognition of New Pearl Group's product quality, service awareness, long-term cooperation, etc., and is the highest honor awarded to partners.
Source: New Pearl Ceramics Group
