From pressing the pause button during the outbreak to now entering the post-epidemic era, should companies be passively defensive or proactive? Oceano chose the latter and frequently reported good news about expansion against the trend. All of this is inseparable from the brand strength accumulated by Oceano over more than 20 years.
Manufacturers integrate to create shared marketing opportunities
Oceanno has a team of over 200 professional operation instructors who are fully committed to introducing market operation plans, and have senior instructors to provide professional training. They tailor various promotional activity plans according to the actual situation of dealers, and detonate the market at different points throughout the year.
In addition to customizing promotional activity plans, Oceano's professional operations instructor team can also carry out team building, event building, channel development, negotiation skills, etc. for dealers. These well-trained Oceano ceramics marketing teams have mastered ten Eight kinds of martial arts are used to provide the right medicine for stores in different operating conditions. At the same time, major outlets will also conduct linkage and PK for regional and holiday promotions to test marketing results and improve terminal actual combat capabilities.
While other brands are still relying solely on products, Oceano is already emphasizing the initiative of team services. Products are the carrier, supplemented by the humanized care of the front-line team. This combination can impress customers and gain satisfaction.
Oceano Shanghai Songjiang Leyingmen Team
Break through the inherent model and create a new marketing ecosystem
In 2019, Oceano officially released its mature new retail smart store model, which became a milestone in Oceano's development in the new retail field of ceramic tiles and became an example of digital ceramic management in the industry.
For more than a year, smart store teams from all over the country, under the leadership of the headquarters, actively learned and perfectly mastered the skills of using the three major tools. Follow up with customers through Jukebao and increase stickiness with customers through rapid traffic flow. Combined with Oceano's online customer service standards and the technical advantages of 3D cloud design software that can efficiently produce drawings in 10 minutes, we successfully converted potential customers.
By movingMobile phones, APPs, small programs, online payment and other devices can integrate online and offline traffic to provide a faster and more convenient preferential experience, more humane after-sales service, and more targeted identification of customer identities, so as to formulate precise marketing. and service strategies.
At the same time, based on Oceano's practical experience and customer needs as the benchmark, we develop online design plans and invite customers to the store offline. Using interactive large screens as guidance based on needs and combined with massive house layout renderings, we can more accurately select products for customers. Customers can even download the renderings by scanning the QR code, easily share the renderings with their families, and enjoy the convenient services of Oceano smart stores online.
In 2020, Oceano will also build more than 1,000 smart franchise partnership stores to accelerate its efforts to seize the new blue ocean in the ceramic tile market. In the future, Oceano will continue to use innovation as the core driving force to accelerate the transformation of intelligent manufacturing, and based on big data, realize the in-depth implementation of the new retail model, continue to solve the pain points of traditional decoration for consumers, and make the brick purchasing process more comfortable and convenient. More convenient.
