In 2020, a sudden new coronavirus pneumonia swept across China. Under the catalyst of this epidemic, China's sanitary ware industry may be facing the biggest test since the reform and opening up. Regarding changes, terminal feelings tend to come more quickly, more sensitively, and more intensely.
Faced with the ever-changing market competition, the sanitary ware industry, especially the dealer group, is unavoidable and must save itself. The Guangdong Sanitary Ware Chamber of Commerce and the New Sanitary Ware Network launched the "China Sanitary Ware Industry Terminal Anti-epidemic Action" to talk to front-line dealers, understand the market voice under the epidemic, and explore market opportunities under the crisis, so as to overcome the difficulties and fight the epidemic together!
This time we were fortunate enough to interview Mr. Su Xiaodong, the Chongqing dealer of Aloni bathroom cabinets.
Character: Su Xiaodong
Agent brand: Aloni bathroom cabinet
Agent area:Chongqing, there are now 3 Aloni bathroom cabinet stores operating, the scale is constantly expanding, and the team members are becoming more and more standardized.
Get through this difficult period and wait for spring to bloom
Since the beginning of 2020, everyone is saying that this year is too late, please turn me back one year. The sudden epidemic has made everyone have a most special year and experience the life of a pig, but we believe that spring is here, Hope is not far away.
Regarding the impact of the epidemic on enterprises, Su Xiaodong said: Under normal business conditions, the physical stores of our dealers and manufacturers were urgently put on the "brake" due to the rapid development of the epidemic, and most physical stores temporarily closed Closure of businesses and stores will lead to a series of subsequent problems. Restaurants can sell vegetables, after all, it is a necessity of life, but bathroom products are not a necessity of life.
inIn the process of closing businesses and stores, as more and more information is obtained, consumers' attention is focused on epidemic prevention and anti-epidemic. Movie theaters can be closed, let alone our sanitary ware specialty stores. This has a great impact on us dealers. There are concerns about the future business prospects, and we are highly concerned but nervous about the existence and development of physical stores.
With the impact of the epidemic, the physical store sales model has temporarily failed, and subsequently, a large number of online network platform sales models have emerged, such as online live broadcasts, live broadcast sales, WeChat blasts, Moments, etc. that we all know The emergence of live streaming platforms and software has countered the impact of the epidemic and the setback in physical store sales, creating new ways to "kill" online, break through sales, and increase market share.
As a manufacturer or dealer, if you do not change your strategy in response to market changes during this epidemic, you will be eliminated by the market; if you speed up the transformation, you will usher in a great turnaround.
Or if the two are competing in a price war, both sides will lose. It should be a strong alliance for mutual benefit and win-win results.
Overcome crises and seek new development
Su Xiaodong said that during this epidemic, we are constantly changing our strategies, such as providing preferential policies to customers both online and offline, and maintaining a good relationship with customers.
At the same time, in order to support and assist stores in the smooth transition of the epidemic, our Aloni bathroom cabinet headquarters has implemented manufacturer collaboration to tide over the difficulties. Aloni bathroom cabinets have joined forces with Sanweijia to enter the Guangyuan Meijia platform and open online The store model of acquiring customers and attracting customers helps terminal stores to open new growth channels, opens up new business opportunities for our dealers, and helps us establish closer connections with customers.
“If you want to develop under the crisis, you must learn to find a breakthrough,” Su Xiaodong said.
In market competition, everyone has their own advantages. For example, some people focus on brand, and some people focus on brand.Service is the main focus, some are based on products and product quality, and some are based on reputation and other advantages.
And my advantage is that service is the core, not just talking about it. We implement service work at every step, whether online or offline, we have unified service standards, adhering to the heart of service to serve customers.
For example, through the decoration of our store, we decorate every place carefully, treat people with sincerity, and use unusual decoration styles to bring customers into the same feeling as their own homes, thus making our brand win customers recognition.
Support from all parties, fight the epidemic together, and watch for the future
During the epidemic, how many people are counting their losses every day and how long the funds in their accounts can last. This is the survival status of some companies under the heavy pressure of the epidemic. In a physical store, you may have no income, but you have to bear huge costs. This is equivalent to doing nothing for a month and losing a lot of cost.
In such a difficult time, our Aloni bathroom cabinet manufacturer gives us all kinds of discounts and support, and helps dealers according to the actual situation and provides certain help. Manufacturers have worked together to tide over the difficulties, and we dealers have always believed that the haze of the epidemic will eventually dissipate, and the sunshine of hope will shine over the vast land.
In terms of stores, the support of the chamber of commerce in providing us with rent reductions and exemptions for the traffic in the stores also reduces our burden.
The local government has also given us "life extension" policies to help companies support this crisis, such as pension insurance, reductions and exemptions for five social insurances and one housing fund, or other supply policies to stabilize the current emergency situation and alleviate The weight of business.
As long as we go through the difficult transition in the first half of the year and adjustments in all aspects, the second half of the year will be our breakout period. Don't be impatient, take it one step at a time. We must first stabilize our feet, and then we will have to fight hard.
For exampleEven if the order is huge, some people put more emphasis on profit than quality, and ignore the fundamentals for the survival of an enterprise. The final result can be imagined. Every little thing reminds us not to be greedy for speed, but to do a good job honestly. Duty is the key point.
Every opportunity that appears is often accompanied by two sides, whether it is a blessing or a curse. We must adapt to market changes, quickly adjust the pace of the market, and meet every test of the market, so that we can stay in the market.
When the epidemic hits, people are staying at home. The express delivery industry, Taobao, JD.com and other online platforms are an opportunity to place orders and shop online easily and quickly without leaving home.
For our sanitary ware industry, sales models such as online live streaming sales have rapidly changed, and new sales models have been developed to attract traffic to our physical stores in a timely manner and play a role in publicity.
Message:May this spring snow dispel the epidemic and usher in warm spring flowers. Although we are facing challenges now, we must have firm belief that the future will get better and better. Let us wait for the cold winter to pass and embrace the sunshine together.
(This article is provided by the enterprise)
