China Ceramics Network News On January 2, the 90° Home New Strategy Media Conference with the theme of "Gathering Strength and Empowerment" was held grandly at the Marketing Center of 90° Home Headquarters. Mr. Pan Jinhui, Chairman of Guangdong Jiuyue Home Technology Co., Ltd., Mr. Xiao Dewen, Marketing General Manager of Guangdong Jiuyue Home Technology Co., Ltd., Mr. Xie Dongping, Purchasing Department Manager of Guangdong Jiuyue Home Technology Co., Ltd., Luo Huibao, Chairman of Kaiping Guanneng Building Materials Co., Ltd. , Luo Huiquan, director of Kaiping Guanneng Building Materials Co., Ltd., Mr. Luo Jiarong, deputy general manager of Kaiping Guanneng Building Materials Co., Ltd. and other leaders and media friends from all walks of life attended to witness this glorious moment.
Comprehensive holding to expand production capacity layout
At the strategy conference, Pan Jinhui, Chairman of Guangdong Jiuyue Home Technology Co., Ltd., delivered a speech. He pointed out that this media conference officially announced that 90° Home Furnishing has fully invested in GN Building Materials to establish a long-term and stable ceramic tile production base and open a new era of brand development.
Pan Jinhui, Chairman of Guangdong Jiuyue Home Technology Co., Ltd.
He also pointed out that with the changes in national housing reform policies and the advent of consumption upgrades, the home building materials industry will surely undergo a new round of ups and downs, ushering in an era of intertwined red and blue oceans. After taking the lead in proposing the new operating model of "ceramic tiles + cabinets + wardrobes, matched together", the release of the new 90° home strategy is even more landmark.
In terms of strategic layout of production capacity, 90° Home will win a new massive engine. We will introduce advanced production equipment and technology, create more exquisite craftsmanship, and cultivate compound talents to improve back-end production efficiency; and in In terms of product layout, 90° Home Furnishing will add new product lines and develop ceramic tile products with core competitiveness.
He also said that with the upgrade of consumption and aesthetics,, 90° Home Furnishing will also conduct research, development and production by selecting some of the current international trends in ceramic tile products to meet the home decoration needs of emerging consumer groups. By then, whether it is research and development, production, design, sales, etc., 90° Home will be able to form a complete brand strategy system to accelerate the development of new brand models.
Multi-category operation to create one-stop home shopping
Mr. Xiao Dewen, general manager of marketing of Guangdong Jiuyue Home Technology Co., Ltd., revealed the brand's development strategic plan and goals for the next 3-5 years to the media friends at the scene. Mr. Xiao said that this signing is one aspect of 90° Home’s future strategic layout.
Xiao Dewen, Marketing General Manager of Guangdong Jiuyue Home Technology Co., Ltd.
In order to match the brand's new operating model of "ceramic tiles + cabinets + wardrobes, matched together", 90° Home will carry out a new round of innovation in terms of production capacity, products, design matching and channel layout. Through the research and development of innovative ceramic tile products, In this way, it can be deeply integrated with customized products such as wardrobes and cabinets, and formulate corresponding matching standards, including color, material, structure, style, etc., thus forming a standardized product system to truly create perfect space home solutions for consumers. .
In terms of channel layout, 90° Home Furnishing will also channel traffic through 1+N stores to create a terminal store profit model and develop a new wealth management model for large home furnishings.
In the future, in addition to ceramic tiles, wardrobes, and cabinet products, the 90° home product system will also cover interior doors, parapets, finished furniture, etc., to cater to the changing market demand and create an efficient and convenient integrated integrated solution for consumers. A unique shopping experience, creating a new future.
Witness of Strength Glory 2019
90° Home has dominated the customization market for 12 years. Since April 2019, 90° Home has frequently launched big moves, from first proposing a new model of "tiles + cabinets + wardrobes, all matched together" to spending huge sums of money The brand has been comprehensively upgraded and integrated, and then the Yaoshi Shengqi was completed with a new and fashionable exhibition hall of over 5,000 square meters in September, investment promotion at the Ceramics Expo in October, and the opening ceremony of a single-family exhibition hall of over 1,600 square meters in Fuzhou in early November, etc., making the 90° home brand Development has reached new heights.
In terms of terminal distribution territory, in 2019, 90° Home Furnishing has also expanded and upgraded again. Distribution stores have opened all over the country. 90° Home Furnishing has successfully entered Hangzhou, Fuzhou, Changzhou, Zhenjiang, Macau, Zhuhai, Liuzhou, Guangzhou, Longhui, and Shaoguan. , Chengdu and other places, the brand strength has once again been witnessed.
The media speaks out and the future is promising
Reporter: The theme of this conference is "Empowerment and Gathering Strength". How does 90° Home empower terminals? How about investment?
Director Pan: Integrating ceramic tiles with customization is itself a new model that empowers terminals. On the one hand, terminal dealers can expand unit value; on the other hand, our headquarters will provide terminals with Dealers tailor a professional training system, including how to take orders, how to choose stores, etc., allowing dealers to win higher profits and value.
Mr. Xiao: The combination of ceramic tiles and customization can be said to have shocked the two major industries. Since September, we have signed contracts for more than 80 stores and have more than 30 stores under construction. Our new business model of "tiles + cabinets + wardrobes, all matched together" gives practitioners in the business district confidence.
Reporter: What form of cooperation will 90 Degree Home Furnishing and GN Building Materials take in this new strategic release?
Director Pan: We are investing in Crown Building Materials to establish a long-term and stable ceramic tile production base. Both quality control and supply capacity can be more effectively guaranteed.
Reporter: At present, there are also many ceramic companies doing cross-border customization. Do you think this is a good thing or a bad thing? What is the difference between the 90° home brand and some big customized brands?
Mr. Pan: Big home furnishing is a trend in the future and a new direction. In the future, we will also plan to introduce soft furnishings such as sofas to create a comfortable and complete home.
Mr. Xiao: Not many in the ceramic tile industry have truly made the leap to customization. 90° Home is the first in the industry to deeply integrate ceramic tiles and cabinet customization, and we also firmly believe in this direction. It is correct and is a new nugget point in the future.
We believe that in the future, with its modern large-scale ceramic tile production base and intelligent customization factory, and through independent research and development and production of innovative products that meet market needs, 90° Home will be able to grow and develop in the market, lead the trend of the times, and provide The large home furnishing industry sets a new model model.
