On April 11, the "Ninth China Real Estate and Pan-Home Industry Cross-border Summit and the 2019 China Building and Sanitary Ceramics Top Ten Brand List Awards Ceremony" hosted by the China Building Decoration Association and hosted by China Ceramics Network were held in Beijing. Held at the Great Hall of the People and Xiyuan Hotel.
With the theme of "Channel Fission, Brand Upgrading", this event is divided into two parts: "Cross-border Summit" and "Awards Ceremony". During the event, authoritative economists and leaders in the home furnishing industry gave speeches to provide innovative ideas for the development of ceramic brands; the 2019 "China's Top Ten Brands of Building and Sanitary Ceramics" was newly released, setting an example for the ceramic industry.
A gathering of big names to create a feast of ideas
The summit was attended by big names, including heavyweight speakers and speakers, as well as senior executives such as chairman and brand general manager from relevant ceramic brands.
Former Director of the Establishment Bureau of the Military Affairs Department of the General Staff of the Chinese People's Liberation Army, General Ning Guangli of the National Defense University, Assistant to the President of the China Building Materials Federation, Vice Chairman of the Building Materials Industry Branch of the China Council for the Promotion of International Trade ChairmanWang Yao, Vice Chairman of the Building Materials Industry Branch of China Council for the Promotion of International TradeZhou Zhizhou, Director of the Science and Technology Award Office of China Building Decoration Association and Secretary-General of the Information and Science and Technology Committee , Director of China Design Person of the Year OfficeSun Xiaoyong, Deputy Secretary-General of the Information and Science and Technology Committee of China Building Decoration Association, Deputy Director of China Design Person of the Year Evaluation OfficeLiang Hongyu, Director of China Ceramics Network Chairman of Foshan Poyang Chamber of Commerce, visiting professor at Jingdezhen Ceramics University and Jiangxi Ceramic Arts AcademyOuyang Tiansheng, executive director of the Mechanical Environmental Protection and Energy Saving Branch of China Building and Sanitary Ceramics Association, and professor at Jingdezhen Ceramics UniversityZhang Boqing, deputy general manager of the Ceramics Division of the Building Materials Industry Branch of China Council for the Promotion of International TradeLu Hongping, director of the General Office of the Information and Technology Committee of China Building Decoration AssociationWang Lin >, Director of the External Relations Department of the Information and Technology Committee of China Building Decoration AssociationCai Xiaochen, Executive Deputy Secretary-General of the Business Innovation Branch of the China Federation of CommerceGuo Zhengguang, Deputy Secretary-General of the Business Innovation Branch of the China Federation of CommerceSu Hongwei, Beijing Brand New Zhang Changzheng, vice president of Home Technology Co., Ltd., Fan Qingchun, professor-level senior engineer and senior interior architect, and Pan Chunhua, general manager of China Ceramics Network, together with Representatives of more than 100 ceramic brands, including Xinhuanet, People's Daily, China Daily, China Net, Guangming Net, Sina Net, NetEase, Sohu, Tencent, Phoenix Net, Toutiao, China Building Materials Net, China Real Estate Net, and China Building Decoration Net Representatives from more than 30 mainstream media attended the cross-sector summit held at the Great Hall of the People.
▲The cross-border summit was well attended and very popular
Sun Xiaoyong delivered a speech on behalf of the organizer, China Building Decoration Association. He believes that the "China Real Estate and Pan-Home Industry Cross-border Summit" is the earliest cross-border exchange platform created in the ceramic industry. Since its inception, it has adhered to the purpose of assisting the development of ceramic brands and promoting cross-border exchanges. It has been successfully held for nine sessions so far. It has effectively enhanced the visibility, reputation and influence of excellent ceramic brands inside and outside the industry, and played an indispensable and positive role in brand building in the ceramic industry.
▲Sun Xiaoyong delivers a speech
Ouyang Tiansheng delivered a speech on behalf of the organizer, China Ceramics Network. He said that as the earliest online media established in the industry, China Ceramics Network has always adhered to the concept of "walking with the brand", giving full play to its advantage of having the highest weight among industry websites, vigorously integrating resources from all parties, and striving to create "China's real estate and pan-home furnishing industry". Cross-Border Summit”. In the context of channel fission, China Ceramics Network has adapted to the new situation and responded to the urgent needs of ceramic brands. It launched a terminal market research activity with the theme of "consumption upgrade, market first". Through the successful research in Hangzhou, Shanghai and Wenzhou Testing the waters provides comprehensive information and accurate data for relevant ceramic brands to cope with channel fission, promotes cooperation between multiple dealers and ceramic brands, and vividly demonstrates the direction of brand upgrades after channel fission.
▲Ouyang Tiansheng delivered a speech
Wang Yao delivered a speech on behalf of the China Building Materials Federation and the China Council for the Promotion of International Trade Building Materials Industry Branch. "The 'China Real Estate and Pan-Home Furnishing Industry Cross-Border Summit' gathers in Beijing every year with elites from inside and outside the industry as scheduled to take the pulse of economic development, discuss the industry's forward trends, seek industry transformation opportunities, and empower brand upgrade strategies." "China Ceramics Net is the earliest established online media in the ceramic industry, representing the forefront and trend of industry information technology, and has played an important role in leading the transformation and upgrading of the industry from traditional industries to 'Internet+'," he said in his speech. The "Real Estate and Pan-Home Furnishing Industry Cross-border Summit" and its founder and organizer, China Ceramics Network, spoke highly of it.
▲Wang Yao delivers a speech
Vice dean and professor of the School of Finance, Renmin University of China, director of the Institute of Finance and Securities, chairman of the academic committee of the China Cross-border Finance 50 Forum, famous financial scientist Zhao Xijun, chief strategy officer and assistant to the president of Huanai Home Furnishing Co., Ltd. Jun, chairman of the Design Professional Committee of the China Architectural Decoration Association, director of the Design Professional Committee of the China National Architecture Research Association, chairman and dean of Beijing Qiaoxin Decoration Engineering Design Institute, senior interior architect Han Jufeng, CEO of Beijing Brand New Home Technology, Green Home Decoration Four guests, Chairman Wang Dachuan, delivered speeches around the theme of the event.
Zhao Xijun: Tax cuts and fee reductions are the biggest highlight of this year’s proactive fiscal policy
Zhao Xijun delivered a speech titled "Analysis of the Current Economic and Financial Situation". He said in his speech that in 2019, my country's development environment will be more complex and severe, and there will be more and greater foreseeable and unpredictable risks and challenges, for which we must be fully mentally prepared. But at the same time, we must strengthen our confidence. Our country is still in a period of important strategic opportunities. It has sufficient resilience, huge potential and bursting innovation vitality. It has the firm will and ability to overcome various difficulties and challenges. The long-term economic trend for the better has not and will not Change. In 2019, we should pay attention to the macroeconomics from the aspects of adjusting growth targets, prioritizing employment, reducing taxes and fees, increasing the deficit ratio, making up for shortcomings in infrastructure, stabilizing consumption, optimizing the business environment, and real estate city-specific policies. For the ceramic industry and the entire home furnishing industry, this economic situation is both a huge challenge and a new opportunity. Only by fully understanding the overall trend of macroeconomic development can ceramic brands follow the general trend of channel fission and make the right decisions.Judgment and choice.
▲Zhao Xijun’s speech
Wen Jun: The essence of channel fission is to understand consumers and guide trends
Wen Jun delivered a speech titled "How should brands cope with improvement after the fission of terminal channels?" He believes that brand power determines channel power, and channel power affects brand power. Brands and channels are both corporate strategies. In the current market environment, channels have undergone tremendous changes such as traditional failures, channel fission, competition obstacles, and multi-dimensional fields. The essence of this fission is to gain insight into consumers and guide trends. The whole source of marketing is to gain insights into consumers and then influence consumers’ decisions through specific methods. Through the successful cases of Huanai Home Furnishing's "brand + channel" and Marco Polo's "product + brand", his speech triggered everyone's thinking on brand upgrades under the trend of terminal channel fission, and provided useful inspiration for ceramic brands.
▲Wen Jun’s speech
Han Jufeng: From the "win-seeking model" to the "seeking growth model", that is, building materials companies, designers, and consumers grow together
Han Jufeng delivered a speech titled "Co-creation, Sharing, Symbiosis - Design and Home Furnishing in the Digital Era". He believes that the life cycle of household products is becoming shorter and shorter, and consumers are becoming forever young. Young consumers no longer use brands as their leading consumption, but focus on new experiences, new technologies, and new models. Affected by this, the market characteristics have gradually changed from product styling as the leading factor, parallel relationship between designers and home products, single technology cooperation to user personalized experience, fusion relationship between designers and home products, and cross-border integration of various disciplines and industries. In the future, home building materials products should not be passively selected by consumers, but should actively adapt to demand; they should not blindly produce in quantity, but must produce in precise batches; they should not fix product catalogs, but should take design as the guide. Custom design and production. Designers provide creativity and new value to building materials companies, and the products of building materials companies lead and inspire designers. This allows everyone to see the broad prospects and more possibilities for the integration of design value and building material value, and provides useful parameters for ceramic brands to use design to connect users.Test.
▲Han Jufeng’s speech
Wang Dachuan: 5G channel + AI technology = new technology foundation for home applications
Wang Dachuan delivered a speech titled "New Trends in Home Consumption Application Technology in the 5G Era". He believes that the application of home consumer technology has become a new weapon for store customer marketing conversion, everyone is a designer, the home industry reverse customization and real estate fine decoration DIY, the four major trends, the new direction of home design development is "AI (automatic design) ——VR (real scene) ——BIM (drawing calculation).” Empowered by cutting-edge technology, the home furnishing industry will have broader development prospects.
▲Wang Dachuan’s speech
The four guests’ wonderful speeches included both a macro analysis of the domestic economy and a micro perspective on ceramic brands. However, the final focus was on examining the trend of channel fission and exploring ways to upgrade brands, and implemented the "China Real Estate The concept of "Cross-Border Summit of Pan-Home Furnishing Industry" to break down the barriers of pan-home furnishing was fully affirmed by the participants.
Grand recognition and setting a brand example
Leading guests such as Sun Xiaoyong, Wang Yao, Zhou Zhizhou, Liang Hongyu, Ouyang Tiansheng, Zhang Boqing, Lu Hongping, Han Jufeng, Wang Dachuan, Wang Lin, Cai Xiaochen, Pan Chunhua, and more than 100 ceramic brand representatives and more than 30 mainstream media representatives continued to Attended the awards ceremony held at Xiyuan Hotel.
▲The award ceremony was star-studded and full of joy
As a first-of-its-kind "industry original IP" with a history of nine years, the "Top Ten Brands of China's Building and Sanitary Ceramics" has been imitated and never surpassed. It is known as the "Hundred Flowers Award of the Ceramics Industry". In addition to relying on the high power of China Ceramics NetworkFocusing on advantages has always been at the forefront of Baidu's search homepage and has become the authoritative basis for establishing corporate brand value. This list also has a strong influence in the selection stage.
The selection of "China's Top Ten Brands of Building and Sanitary Ceramics in 2019" has received an unprecedented enthusiastic response, and has received widespread attention from China's building and sanitary ceramics, real estate, and home furnishing industries. In order to spread the influence of the event to the greatest extent, China Ceramics Network has closely linked with major ceramic tile and sanitary ware production areas such as Foshan in Guangdong, Zibo in Shandong, Fangao'an in Jiangxi, Jiajiang in Sichuan, Kaiping in Guangdong, and Nan'an in Fujian, fully covering the mainstream of the Internet, newspapers, outdoor LED, etc. Advertising in the media will be done to create the growth value of the brand list.
During the increasingly popular voting period, the number of companies participating in the "2019 Top Ten Chinese Architectural and Sanitary Ceramics Brands List" was extremely popular. The number was the largest in history, more than 5,000, basically covering mainstream brand companies in ceramic tiles and sanitary ware. At the same time, this year's selection event has received support from Xinhuanet, People's Daily, China Daily, China.com, Guangming.com, Sina, NetEase, Sohu, Tencent, Ifeng.com, Toutiao, China Building Materials Network, China Real Estate Network, China Construction It was widely publicized and reported by many mainstream media including Decoration Network, with more than 100,000 pieces of information reprinted.
After a fair and strict selection, the "Top Ten Brands of China's Building and Sanitary Ceramics in 2019" was "freshly released" at the awards ceremony, and the winning brands were solemnly commended. Liang Hongyu read out the commendation decision, and Sun Xiaoyong, Ouyang Tiansheng, Liang Hongyu and others presented awards to the winning brands.
▲Photos of award-winning brands being commended
The list of winning brands is as follows:
Top Ten Ceramic Brands in 2019
Wells Ceramics, Qianghui Ceramics, Shunhui Ceramics, Nengqiang Ceramics, Jiajun Ceramics, White Rabbit Ceramics, Jinsi Yuma Ceramics, Dajiulu Super Wear-resistant Marble Ceramics, Tongli Marble Ceramics, Lion Ceramics
Top Ten Bathroom Brands in 2019
Jiumu Sanitary Ware, Yigao Sanitary Ware, Imperial Sanitary Ware, Eagle Sanitary Ware, Langjing Sanitary Ware, Hengtong Sanitary Ware, Huihuang Sanitary Ware
Top Ten Tile Brands in 2019
Asia tiles, gold medal Asian tiles, diamond tiles, Big Horn Deer super wear-resistant marble tiles, Jinyu famous tiles, Huiya tiles, Lee Home Ceramics, Laideli Ceramics, General Ceramics, Shuangqing Ceramics
Top Ceramic Brand of the Year 2019
Nobel ceramic tiles, Marco Polo ceramic tiles, Nengqiang ceramics, Qiangpai ceramics, Xinluoma ceramics, Ruyi ceramic tiles, Haolaideng ceramic tiles, Jinsilu ceramic tiles
Top 10 modern brick brands in 2019
Jinyi Ceramic Tiles, Owen Lai Ceramics, Yao Ming Modern Tiles, Karona Ceramics, Bao Ensha Ceramics
Top Ten Brands of Functional Bricks in 2019
Marco Polo tiles, Nobel tiles, Qianghui ceramics, Taotao swimming pool tiles, Junyue tiles, Penguin tiles, Jianpai healthy tiles
The top ten brands of wood grain tiles in 2019
Mona Lisa tiles, Marco Polo tiles, Loulan tiles, Smic tiles, Trento ceramics
Top 10 antique brick brands in 2019
Jinyi ceramic tiles, Marco Polo tiles, Nobel tiles, L&D ceramics
Top 10 porcelain tile brands in 2019
Nobel Ceramics, L&D Ceramics, Huaguan Ceramics, Imero Ceramics, Bo Porcelain Seiko Tiles
Top 10 marble tile brands in 2019
Jianyi marble tiles, Marco Polo tiles, Big Horn Deer super wear-resistant marble tiles, New Roman ceramics, Shenzhouxing ceramics, Yiwante ceramics
2019 Designer Recommended Brands
Marco Polo tiles, Nobel porcelainBricks, Xinzhongyuan Ceramics, Jinduo Ceramics, colorx
2019 Project Recommended Brands
Nobel tiles, Dongpeng tiles, Marco Polo tiles, Jinduo tiles, Shuangqing tiles
The birth of the new "Top Ten Brands of China's Architectural and Sanitary Ceramics" shows the vigorous vitality of the ceramic industry under the new situation, and sets a benchmark and example for brand building in the ceramic industry.
Representatives of the award-winning brands have stated that they will continue to work hard, take the honor as a new starting point, continue to play the role model of Chinese manufacturing brands, and rectify the name of the industry.
▲Group photo of guests at the event
"Channel fission, brand upgrade." This cross-border summit and awards ceremony has both in-depth analysis at the macro level and practical reference ideas from the micro perspective, which reflects the organizer and organizer's plan to upgrade the ceramic brand. Careful planning and good intentions.
The market is changing rapidly, and the theme will also change accordingly, but what will not change is the original intention of the organizers and organizers of the "China's Top Ten Building and Sanitary Ceramics Brand List" selection event and the "China Real Estate and Pan-Home Industry Cross-border Summit" ——Always stand unswervingly behind the ceramic enterprise, serve the brand wholeheartedly, and walk with the brand!
