"Factory Live Broadcast" is busy refreshing industry perceptions and showing the hard power of manufacturing companies

One thing that remains constant in this world is that everything is changing. The rapid development of cutting-edge technology is giving birth to new industries that are smart, rich, and innovative. Especially in the context of respecting knowledge and encouraging big creativity, even the smallest individuals have the opportunity to build their own personal brands. Large manufacturing manufacturers are relying on technological research and product upgrades to ride the wind and waves in the increasingly competitive market. Set sail. Manufacturing, a traditional industry, has begun to independently adjust its original industrial structure and model to adapt to new consumer demands and manufacturing needs.

Nowadays, the mobile Internet era has developed into the "live broadcast era". From catering companies launching "kitchen live broadcast" to manufacturing companies launching "factory live broadcast", they have all gained success at home and abroad. High attention and huge traffic. Under the new situation, industries such as medical care, education, transportation, and construction are all changing their models and integrating with e-commerce live broadcasts to form a new way of industry development, and manufacturing is no exception.

The trend of e-commerce live broadcast has undoubtedly provided a new opportunity for China’s traditional manufacturing industry to realize transformation and upgrading. One way to combine manufacturing and e-commerce live streaming is factory live streaming. Promoting the digital transformation and upgrading of the manufacturing industry with a new factory model is providing new driving force for the "transformation" of traditional manufacturing. Compared with before, through e-commerce live broadcast, consumers can further understand the design, production, assembly and other processes of a certain product, thereby having a more comprehensive understanding of the factory's product manufacturing model and process, and thus have a better understanding of a certain brand's manufacturing capabilities. Make an evaluation and be more targeted when purchasing the corresponding products.

For manufacturing companies, introducing "e-commerce live broadcast" into the factory workshop will help them independently discover problems in product manufacturing, equipment management, etc., allowing companies to think outside the box. Think carefully, carefully examine all aspects of the product industry chain from design, manufacturing, circulation to sales, after-sales, etc., discover existing problems in a timely manner, and come up with solutions in advance. As the wave of digitization, intelligence, and automation surges forward, "factory live streaming" creates more possibilities for manufacturing companies to innovate product service models and optimize marketing methods.

Up to now, many manufacturing companies have moved their factories into live broadcast rooms, leading consumers to understand through live broadcast lensesThe production process of the product and the company's product manufacturing operations are publicly displayed. For example, Qiaqia. At 14:00 on August 10, CCTV News simultaneously broadcast live broadcasts of Qiaqia Transparency Factory on Douyin, Weibo, Kuaishou and CCTV News Client, the four major new media platforms. 260 million fans went deep into Qiaqia through the lens of CCTV News Internally, we have direct conversations with company leaders and factory directors to more intuitively experience Qiaqia’s corporate culture and manufacturing technology, and witness the birth of fresh, high-quality nuts.

The courage to conduct a series of transparent factory live broadcast activities is itself a reflection of the company's courage to showcase its manufacturing technology and production capabilities. The launch of the "Factory Live Broadcast" activity will, on the one hand, help consumers understand the manufacturing process of products and play a supervisory role. On the other hand, it will also help companies continue to innovate and reflect calmly, striving to speed up the improvement of process levels and provide better product quality. and considerate services to give back to our users.

In addition, the "Live Broadcast +" innovative investment promotion model also provides a new way for regional investment promotion and communication and cooperation between manufacturing companies. Through online live broadcast events, government departments in multiple cities can jointly advocate for local industrial development and business environment, and more than a thousand companies participate through online and offline forms. Through "cloud investment promotion", "cloud signing" and other forms, we can further improve the speed of investment promotion and the efficiency of government-enterprise matching, and use industry to promote the development and growth of the regional economy.

Suddenly, like a spring breeze, thousands of households tried "live broadcasting". As a new business format, the booming development of live broadcasting not only reflects the significant impact of technological development on industrial upgrading, but also reflects the high-spirited attitude of workers in all walks of life who are brave enough to explore and work hard. Whether it is a live broadcast by a large company or a small manufacturer, the vast "ocean" of China's economy does need thousands of surging "little waves".